Culture jamming

From Free net encyclopedia

Culture jamming is the act of transforming existing mass media to produce negative commentary about itself, using the original medium's communication method. It is a form of public activism which is generally in opposition to commercialism, and the vectors of corporate image. The aim of culture jamming is to create a contrast between corporate image and the realities of the corporation. This is done symbolically, with the "detournement" of pop iconography.

It is based on the idea that advertising is little more than propaganda for established interests, and that there is a lack of an available means for alternative expression in industrialized nations. Culture jamming is a resistance movement to the perceived hegemony of popular culture, based on the ideas of "guerrilla communication".

Culture jamming's intent differs from that of artistic appropriation (which is done for art's sake) and vandalism (where destruction or defacement is the primary goal), although its results are not always so easily distinguishable.

1 Origins
2 Examples of culture jamming
3 Culture jamming organisations or people
4 Critique of culture jamming
5 See also
6 External links
7 References

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Origins

The phrase "culture jamming" comes from the idea of radio jamming: that public frequencies can be pirated and subverted for independent communication, or to disrupt dominant frequencies. The Situationist International first made the comparison to radio jamming in 1968, when it proposed the use of guerrilla communication within mass media to sow confusion within the dominant culture. (Kalle Lasn, the founder of AdBusters magazine, wrote a book entitled Culture Jam, but the term predates his title.) It is also thought that the phrase might, in part, come from the 1967 episode of The Prisoner, "It's Your Funeral", which featured subversives calling themselves 'Jammers', who were attempting to disrupt the Orwellian dystopia in which the series takes place.

Culture Jamming has roots in the German concept of spass guerilla and in the Situationist International. Forms of culture jamming include adbusting, performance art, graffiti, flash mobs and hacktivism (such as cybersquatting).

In 1999, Adbusters creator Kalle Lasn said that culture jamming "will become to our era what civil rights was to the '60's, what feminism was to the '70's, what environmental activism was to the '80's".Template:Ref. As of 2006, this prediction has not borne fruit.

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Examples of culture jamming

"Media Burn," a spectacle staged in 1975 by the performance art collective Ant Farm.
The Bubble Project a street art movement which involves placing empty "speech bubbles" on posters and advertisements.
The Church of the SubGenius, a satirical pseudo-religion.
Laser pointer use
Gorillaz' Reject False Icons movement, encouraging the placement of stickers on pictures of "False Icons" like Ashlee Simpson and Usher. Supporters also use graffiti to spread the word.

Image:Culture Jamming 1.jpg

Billboard modifications, done in the style of the original billboard.
Modifying slogans to create political statements. For example "Just do it... or else!" was used as a modified slogan to comment on Nike's alleged sweat shop practices.
Google bombing, a widespread effort to purposely influence the automated association of specific keywords with results produced by internet search engines, especially Google.
The Who's classic 1967 album The Who Sell Out, featuring satirical faux commercials on the cover and between the tracks.
The band Negativland's Dispepsi album, in which recordings related in some way to soft drinks are used to comment (in a negative way) on the beverage industry and its marketing practices.
The Church of Satan's ad featuring founder Anton Szandor LaVey holding a snake in the style of Apple Computer's "Think Different" campaign.
The 1994 burning of one million pounds in cash by the K Foundation.
Sousveillance
Whirl-Mart is an event that seeks to mimic and mock what they perceive as the absurdity of the shopping process, often by organising a crowd to walk around a Wal-Mart in a daze for several hours.
The defacement of stolen (and then returned) library books by Joe Orton and Kenneth Halliwell, for which they were imprisoned for six months in 1962. Written about in detail in John Lahr's "Prick Up Your Ears".

Image:AndreTheGiantSticker.gif

André the Giant Has a Posse, a street art campaign.
Altering the perception of photographs, drawings or other portraits by adding a sticker with the phrase I threw up in a speech bubble.
A reaction on the thought people should be afraid of lonely bags in public places by altering the eastpack logo
shop-drop v. To covertly place merchandise on display in a store. Primarily used in tactical media projects and art installations. A form of "culture jamming" s. reverse shoplift, droplift. As defined by Ryan Watkins-Hughes for SHOPDROPPING.NET

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Culture jamming organisations or people

Adbusters
Anti-Pearlman Permanent Poster League
Billboard Liberation Front
Billionaires for Bush
Brass Eye, a UK-made ultra-dark satire TV show.
Cacophony Society
Chumbawamba - also a music band
Joey Skaggs
The KLF and the K Foundation
Negativland
Publixtheatre Caravan
®™ark
Reverend Billy and the Church of Stop Shopping
Up With People
The Yes Men
monochrom

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Critique of culture jamming

A popular book called The Rebel Sell was released in 2004, criticizing culture jamming as not only ineffective, but encouraging the very consumerism it seeks to quell. The book argues that the capitalist system thrives not on repressive conformity -- as so many culture jammers believe -- but rather on individualism and a quest for counter-cultural distinction. Thus, culture jamming cannot bring down "the system" or "The Man," because the existing social order is eager to accommodate culture-jamming. Also look for a french version at: http://www.guidedurenard.org - en français.

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