Location-based service

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(Redirected from Location based service)

A location-based service (or LBS) in a cellular telephone network is a service provided to subscribers based on their current geographical location. This position can be known by user entry or a GPS receiver that he carries with him. Most often the term implies the use of a radiolocation function built into the cell network or handset that uses triangulation between the known geographic coordinates of the base stations through which the communication takes place. One implication is that knowledge of the coordinates is owned and controlled by the network operator, and not by the end user himself. UK LBS services use a single base station, with a 'radius' of inaccuracy, to determine a mobile handset's location. UK networks do not use triangulation.

Examples of location based services might include finding the closest Italian restaurant. The ability of the restaurant to send an invitation to bypassers has also been mentioned, even though this might be regarded as unsolicited commercial email or spamming. These services were launched in the late 1990s, and the development in this area seems (as of 2004) to be driven more by technical ability than by user need. With the passing of the Can Spam Act in 2005, it became illegal to send any message to the end user without the end user specifically opting-in. This put an additional challenge on LBS applications as far as 'carrier-centric' services were concerned. As a result, there has been a focus on user-centric location-based services and applications which give the user control of the experience, typically by opting in first via a website (for example Dodgeball) or by text messaging screens in locations (for example at rock concerts).

Linked technology also allows someone to identify the location of a mobile phone user to within a few yards or metres. This is especially useful when dialing an emergency telephone number, such as enhanced 9-1-1 in North America, so that the operator can dispatch emergency police or firefighting services to the correct location. In the U.S. the FCC requires all new phones have this capability, and that the user be able to easily turn it off for all non-emergency uses.

See also: GSM localization and Location based media

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