Paul Rand
From Free net encyclopedia
Paul Rand (born Peretz Rosenbaum, August 15, 1914 - November 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand's education included the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of international typography.
He was art director of Esquire and Apparel Arts (later GQ:Gentleman's Quarterly) from 1935-1941 and designed covers for the Directions cultural journal between 1938 and 1945. Rand had been influential as a design consultant, as well, developing identity systems for major corporations such as IBM and Westinghouse.
From 1956-1969 and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.
Some of his more famous logos include the following:
References
External links
- Discussion on the replacement of Rand's UPS logo.
- Rochester Institute of Technology (RIT) Design's biography page of Paul Rand
- Web section devoted Paul Rand's visit to the MIT Media Laboratory in 1996
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