WVEE (FM)

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{{Infobox Radio Station

| image     = Image:WVEE.jpg
| name      = WVEE
| city      = Atlanta
| airdate   = late 1940s
| frequency = 103.3 (MHz)
| area      = Atlanta metro
| format    = Urban contemporary/Mainstream Urban
| owner     = CBS Radio
| erp       = 100,000 watts
| branding  = "V-103"
| slogan    = "The People's Station"
| class     = C0
| website   = www.V-103.com 
| callsign_meaning = VEE (play on the letter V)|

}}

WVEE FM, "V-103", 103.3 MHz is one of the most popular urban-formatted radio stations in the country and the highest-rated station of the Atlanta radio stations. WVEE FM has Atlanta as its city of license, and is owned by CBS Radio, a subsidiary of the CBS Corporation.

It shares a tower with WPBA TV 30, and in fact shares the same antenna with WSB-FM 98.5 and WSTR FM 94.1 operating at an effective radiated power of 100 kilowatts in midtown Atlanta. The three radio stations' transmitters are diplexed together, so that they all feed to the antenna instead of into each other.

1 History
2 Station lineup
3 Management
4 External links

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History

The station that became "V-103" began back in the late 1940s as WAGA-FM, on 102.9 with a country music format. WAGA-FM became WPLO-FM when it moved to 103.3 and simulcasted WPLO AM. They maintained the country format, but with many top-40 cuts. WPLO-FM was operated by Georgia State University students during the late 1960s before WRAS FM 88.5 signed on. WPLO-FM was its previous callsign, as both stations were owned by Plough Broadcasting which later became Schering-Plough Broadcasting.

In 1968, WPLO-FM changed its format from top-40 to hard rock. WPLO-FM then changed its format from rock to country music once again. In 1976, 103.3 changed call letters and formats from WPLO-FM country to WVEE-FM urban contemporary and began using the "V-103" moniker.

Image:V103 logo.jpg In the early 1980s, DKM Broadcasting Corporation purchased WVEE-FM and sister station WAOK. On January 1, 1988, WVEE was sold, along with other DKM-owned properties in Denver, Baltimore, Springfield, Lincoln, Akron, Dayton and Dallas, for $200,000,000 to The Summit Communications Group, Inc. In March 1995, Summit sold its interests in WVEE FM and WAOK AM to Granum Communications, Inc. (Herbert W. McCord, Peter Ferrara, and Michael Weinstein). In March 1996, Granum Communications sold both to Infinity Broadcasting.

In 2000, V-103 after many years of operating as an urban contemporary station that only played R&B and classic soul added hip hop to compete with Radio One's WHTA (Hot 97.5, now Hot 107.9) and Cox's WALR-FM (Kiss 104.7, now Kiss 104.1, which also added more current R&B songs) and to appeal more to the precious 18-34 demographic. In 2003, "V-103" changed its longtime station slogan from "the people's station" to "Atlanta's BIG station" to signify its dominance of Atlanta urban radio and being #2 overall behind radio market leader WSB AM. Recently it reverted back to the previous slogan "the people's station" to signify its commitment to the community.

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Station lineup

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Weekdays

Frank & Wanda in the Morning with Miss Sophia, Faith Jones, and Denise Dunbar 6-10AM
Osei 10AM-2PM
The Ryan Cameron Show with Elle Duncan 2-6PM
Greg Street 6-10PM
The Quiet Storm with Joyce Littel 10PM-2AM
The Nite Flite with Jada Bird 2-6AM

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