Wendy's

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For the Australian ice cream chain, see Wendy's (Australia).

Template:Infobox Company Wendy's is a chain of fast food restaurants based in Dublin, Ohio and owned by the American corporation Wendy's International, Inc. There are over 6,600 Wendy's restaurants worldwide.

The chain is famous for its chili. Also, it is known for its Frosty dairy desserts, the fact that their burgers are square, its fresh and never frozen ground beef, and its making of all sandwich items to order. Unlike most fast food chains, Wendy's historically did not serve breakfast, except for stores in Puerto Rico. Wendy's tried serving breakfast in the mid-1980s, but the endeavor quickly failed.

1 History
2 Chili hoax
3 Sales initiative
4 Countries with Wendy's
5 Advertising
- 5.1 Slogans
6 See also
7 External links
8 References

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History

Wendy's was founded by Dave Thomas in 1969 and named after his 8-year old daughter, Melinda, who had the nickname of "Wendy." The corporate headquarters is located in Dublin, Ohio. The first Wendy's restaurant was opened in Columbus, Ohio on November 15, 1969, and grew rapidly to open over 3,000 stores by 1985. However, by the mid-1980s some Wendy's restaurants became underperforming and closed. By 1989, Dave Thomas came out of retirement and started doing commercials for Wendy's and helped rebuild the restaurant until his death.

After international expansion in the 1980s, the chain retrenched in the late 1990s. In 1999 it pulled out of London and Hong Kong (its Hong Kong branch was located on Lockhart Road in Wan Chai).Template:Inote

In 1995, Tim Hortons' popularity had spilled over to American investors; the chain's parent company, The TDL Group ("TDL" stands for the original corporate name "Tim Donut Ltd."), was acquired by Wendy's International, Inc.. As a result, Ron Joyce, Tim Horton's partner and first franchisee, was, for a time, the largest shareholder of Wendy's.

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Chili hoax

On March 22, 2005, Anna Ayala claimed to find an amputated human finger in her chili. On April 21 she was arrested and charged with attempted grand larceny in connection with the finger discovery claim. On May 13, police announced that they had positively identified the finger's owner, who is an associate of Ayala's husband [1]. The associate had lost his finger in an industrial accident in December 2004. Mrs. Ayala pled guilty to the charge in September 2005 and was sentenced to nine years in prison; her husband pleaded guilty to being an accomplice, and was sentenced to twelve years in prison on January 18, 2006.

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Sales initiative

On February 6, 2006, Wendy's International announced a major plan to increase sales at its U.S.-based locations. The company plans to increase efficiency and reduce costs through a variety of internal measures. Perhaps the biggest change visible to customers will be the introduction of breakfast, beginning with select locations in the Raleigh, North Carolina area, and the rest of the chain in 2007. In addition, the chain plans to introduce a Vanilla Frosty and a line of deli sandwiches called Frescata, along with several other menu additions.

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Countries with Wendy's

Image:Wendy's world locations.PNG Aside from the United States, Wendy's has opened restaurants in Aruba, Canada, Cayman Islands, El Salvador, Greece, Guatemala, Honduras, Hungary, Indonesia, Jamaica, Japan, Mexico, New Zealand, Panama, Philippines, Saudi Arabia, The United Arab Emirates and Venezuela.

Wendy's Old Fashioned Hamburgers didn't last long in Australia. Nine restaurants were picked up in Victoria by Hungry Jack's in 1986 after the Wendy's Hamburger Chain went bust.

The Hungry Jack's Story explains in limited detail about the Wendy's Hamburgers acquisition.

Stores in Australia called Wendy's are an Australian ice cream franchise which is unrelated to the American hamburger chain. See Wendy's (Australia).

Wendy's restaurants closed in Greece in the early 00s after approximately 5 years of operation due to heavy competition from other restaurants such as Goody's and McDonald's. Wendy's also had locations in major cities across the United Kingdom; these were sold to McDonald's in 1999.

Wendy's also had 18 restaurants in Argentina. All of them were closed in November 2000. Wendy's had been in the local market for four years and made the decision due to the poor performance of its restaurants. [2] [3]

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Advertising

Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the Beef?" North American commercial campaign for Wendy's. Her famous line quickly entered the American pop culture (it was even used to devastating effect by Walter Mondale in defeating Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. Peller, age 84, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce, saying she "finally found" the beef.

After Dave Thomas' death in 2002, Wendy's struggled to find a new advertising campaign, since Dave Thomas was featured in nearly every Wendy's ad made from 1989 to 2002. After a round of conventional ads describing the food they serve, in 2004 they tried using a character they made called "Mr. Wendy" who claimed to be the unofficial spokesperson for the chain. After seven months, Wendy's returned to an animated campaign focusing on the difference between Wendy's square hamburgers and the round hamburgers of competitors.

Wendy's marketing arm engages in product placement in films and television and is sometimes seen on ABC's hit reality show Extreme Makeover: Home Edition serving food to the more than 100 construction workers.

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