James Vicary
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James Vicary is a market researcher best known for pioneering the notion of subliminal advertising in 1957. He claimed that an experiment in which moviegoers were repeatedly shown 0.003-second advertisements for Coca-Cola and popcorn significantly increased their sales. In 1962, Vicary admitted that the original study was fabricated.
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External links
Summary and quotes from Vicary's 1962 Confessional Interview with Advertising Age[1]