Social proof
From Free net encyclopedia
(Difference between revisions)
| Revision as of 13:59, 20 March 2006 Grocer (Talk | contribs) rv ← Previous diff |
Current revision Grocer (Talk | contribs) rv |
Current revision
Social proof is a psychological phenomenon in which people see others behaving in a certain way, and therefore assume that behavior is an appropriate mode of behavior; or when they see people they esteem approve of something, they themselves will approve of it.
Some common applications of social proof include:
- Marketing of products, as with celebrity endorsements
- You can see how this works in an article [Social Proof a Powerful Marketing Tool] by Guna Deivendran. There are many ways to use "social proof" in marketing to drive customers.
- Seduction techniques
Public blogs are becoming an instance of Social Proof with sometimes an eager following of widely differentiating people. Template:Psychology-stub