I'm lovin' it
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Template:Lowercase i'm lovin' it is the English name for an international branding campaign by McDonald's Corporation primarily aimed at people aged 15-24. It was the company’s first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake in which the slogan appears used in many of the introductory spots.
Varieties in different languages
| Title | Language | Literal meaning | Countries used |
|---|---|---|---|
| i'm lovin' it | English | "I'm lovin' it." | Austria, Canada, Czech Republic, People's Republic of China (Hong Kong and Macau only), Republic of China (Taiwan Area), India, Israel, Italy, Japan, the Netherlands, Poland, South Africa, Singapore, United Kingdom, United States |
| أنا أحبه (ana uħibbuhu) | Arabic | "I love it" | Arabic-speaking counties in the Middle East |
| Template:Lang | Chinese | "I just like." | People's Republic of China (mainland only) |
| c'est tout ce que j'aime | French | "it is all that I love." | France, French-speaking countries in West Africa |
| c'est ça que j'm | French | "it's that which I love." | Canada |
| ich liebe es | German | "I love it" | Germany |
| love ko 'to | Tagalog | "I love this" | Philippines |
| amo muito tudo isso | Portuguese | "I love all that" | Brazil |
| me encanta | Spanish | "I love it." | Spain and most Spanish-speaking countries in Latin America |
| me encanta todo eso | Spanish | "I love all that." | Argentina, Chile |
| işte bunu seviyorum | Turkish | "I love it." | Turkey |
| вот что я люблю | Russian | "That's what I love." | Russia |
| я це люблю | Ukrainian | "I love it" | Ukraine |
I'd Hit It banner ad controversy
Image:I'd Hit It - McDonalds banner.gif I'd Hit It is the name of a McDonald's banner ad, part of the i'm lovin' it campaign. The phrase is urban slang for sexual desire: to "hit it" with someone means to have sex with that person, usually used by a man concerning a woman. "I'd hit that" is a less common but widely used synonymous phrase.
McDonald’s launched the I'd Hit It banner ad in late January 2005. The first frame features a man and the words, "Double cheeseburger?" in the next frame, he proclaims, "I'd hit it," and then explains that he is a "dollar menu guy." The ad was quickly pulled from the internet after a flurry of controversy; it was reported that McDonald’s received 10,000 emails, phone calls and letters in protest. This led them to publish an apology in which they stated that the marketing department had misunderstood the term.
Global auditions
As part of the i'm lovin' it campaign, in 2006 the company began a global Internet audition in 18 languages for 25 winners who will appear on McDonald's packaging. Contestants must visit the McDonald's website and then fill out their information, contribute a 100 word essay of them lovin' something they do and upload a clear picture of it.