HPod

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HPod or iPod + HP is a Hewlett-Packard branded version of Apple Computer's iPod portable music player. There is no difference between either version other than the packaging.

A blue iPod-based player was unveiled at the Las Vegas, Nevada, Consumer Electronics Show in January 2004 by then-HP CEO Carly Fiorina and was scheduled to start shipping in June of that year. While a blue iPod never made it into production, both companies expected the HP branded iPod would allow wider adoption, particularly by users of Microsoft Windows. There were only four models of the HP iPods; the Photo, Fourth generation iPods, the Shuffle, and the mini (available in blue or silver the first time around, then only available in a 6 GB silver). The deal with Apple allowed HP to put the device in tens of thousands of retail outlets. Sales by HP made up 5% of all iPod sales. The deal also prohibits Apple from servicing the HPods.

HP decided in August 2005 to cease selling the HP branded iPod citing a change in marketing strategy in which the Apple iPod no longer fitted.


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