Aviva

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 company_slogan = Forward Thinking|
 foundation     = 2000|
 location       = London|
 key_people     = Lord Sharman, Chairman 
 Richard Harvey, CEO|
 num_employees  = 55,872 (2004)|
 revenue = $80 billion (2004)|
 industry       = Insurance|
 products       = Life insurance
Pensions |
 homepage       = www.aviva.com

}}

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Aviva plc (Template:Lse) is the world's sixth-largest insurance group and the biggest in the UK. It trails behind AXA, Allianz, ING, Assicurazioni generali and Fortis. It is one of the leading providers of life and pensions products to Europe and has substantial businesses elsewhere around the world. The company was formerly called CGNU (Commercial, General and Norwich Union), and was created by a merger of Norwich Union and CGU (Commercial and General Union) in 2000. The Aviva name was adopted in July 2002. The company still uses the Norwich Union name within the United Kingdom.

Its main activities are long-term savings, fund management and general insurance. It has premium income and investment sales of £33 billion, and around £291 billion of assets under management. The group has 60,000 employees serving 30 million customers worldwide. Aviva plc is the holding company of the Aviva group of companies, which carries out life assurance and long-term savings business, fund management and all classes of general insurance. It also invests in securities, properties, mortgages and loans, and trades in property.

Aviva approached the UK's other insurance giant Prudential in March 2006, with a view to merging to form the world's fifth largest insurance player, but withdrew once it became clear the Prudential's board would not consider the suggestion.

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