TAG Heuer
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Image:TAGHeuer.TC.jpg TAG Heuer is a Swiss watchmaker known for manufacturing high-end sports watches and chronographs for both men and women. Many of their watches are water resistant to a depth of 200 meters (650 feet) or more, which makes them extremely durable for everyday use. TAG Heuer is now part of the LVMH Group
History
Edouard Heuer founded a watchmaking company in 1860.
TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars acquired Heuer, which was already a renowned watchmaker specializing in racing chronographs. Together they modernized the product line and became one of the biggest names in Swiss watches.
TAG Heuer has always had a strong connection with auto racing, and in fact first became known on a worldwide basis when Steve McQueen wore a Heuer "Monaco" chronograph in the 1971 film "Le Mans". Tiger Woods is one of the many stars of sport currently sponsored by TAG. TAG Heuer is now part of the LVMH group.
A Heuer stopwatch can be seen and heard in the opening to the news program 60 Minutes.
External links
- TAGHeuer.com (official site)
- Passion for Precision (enthusiast site)
- WatchPedia (enthusiast site)
- TAG Heuer Ambassadors (enthusiast site)
