Logology
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Logology is a rarely used term that means the study of words with an emphasis on letter patterns, often as part of recreational wordplay such as crossword puzzles, rather than on meaning. The word was popularized, to the extent that it is popular at all, by Dmitri Borgmann, an author of several books on language in the late 1960s. See Borgmann's books for more about logology:
Language On Vacation (An Olio of Orthographical Oddities) Copyright 1965. Published by Charles Scribner's Sons
Beyond Language (Adventures in Word and Thought) Copyright 1967. Published by Charles Scribner's Sons
Curious Crosswords (edited and annotated by Borgmann) Copyright 1970. Published by Charles Scribner's Sons