Web mining
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Web mining and web usage mining is the application of data mining techniques to discover usage patterns from the Web in order to better understand and serve the needs of users or Web-based applications. It is an activity that involves the automatic discovery of patterns from one or more Web servers. Organizations often generate and collect large volumes of data; most of this information is usually generated automatically by Web servers and collected in server access logs. Analyzing such data can help these organizations to determine the value of particular customers, cross marketing strategies across products and the effectiveness of promotional campaigns, etc.
The first web analysis tools simply provided mechanisms to report user activity as recorded in the servers. Using such tools, it was possible to determine such information as the number of accesses to the server, the times or time intervals of visits as wel as the domain names and the URLs of users of the Web server. However, in general, these tools provide little or no analysis of data relationships among the accessed files and directories within the Web space.
Now more sophisticated techniques for discovery and analysis of patterns are now emerging. These tools fall into two main categories: Pattern Discovery Tools and Pattern Analysis Tools.
External links
- Combining ethnographic and clickstream data to identify user Web browsing strategies Paper by Lillian Clark, I-Hsien Ting, Chris Kimble, Peter Wright, Daniel Kudenko in Information Research, Vol. 11 No. 2, January 2006
- Eruditionhome Directory site for data mining and web mining resources
- KDnuggets News and discussion forum for Data Mining, Web Mining and Knowledge Discovery
- Web Mining by Patricio Galeas
- YALE (Yet Another Learning Environment): free open-source software for knowledge discovery, data mining including web mining and text mining, machine learning, etc.: YALE and its also freely available open-source plugin WordVectorTool offer a free complete software environment for many web mining and text mining tasksTemplate:Soft-eng-stub