2-Ten FM
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Contents |
Overview
2-Ten FM is an Independent Local Radio station serving Berkshire and North Hampshire with studios in Reading. Originally called Radio 210 (Two-One-Oh) it commenced broadcasting in March 1976 on its medium-wave frequency of 210 metres (210m/1431 kHz).
History
The original parent company, Radio Kennet had won the licence to broadcast as far back as 1974, however plans for the station to float on the Stock Market as soon as it commenced broadcasting failed as it didn't raise enough cash. Radio Kennet returned in 1976 as Thames Valley Broadcasting.
Radio 210 initially only served Reading, however that changed as it soon opened up another frequency of 102.9 VHF/FM at midday 1st January 1987 to serve a wider area of Berkshire and North Hampshire, with a Henley-on-Thames relay added in 1997.
1987 Schedule
In 1987, you could hear Graham Ledger with the breakfast show between 5:30 and 8:00, before David Hamilton came on at 8:00 with the morning show (he had just left BBC Radio 2 because he thought it was too middle-of-the-road, though ironically he is now on PrimeTime Radio). Radio 210 Sport was 'first with the action' with a regular sports bulletin 7 days a week: 8:30, 13:30 and 18:30 Monday to Friday and SportScene on Saturday afternoon with local and national fixtures. Results and reports at 16:40 and a sport check at 16:55. Keith Butler presented the weekend Tea-Time slot from 17:15 on Saturday and from 17:30 on Sunday.
Split frequencies
Image:Radio210.jpeg In the early 1993 Radio 210 split frequencies (as required then to do so by Government due to a radio act recently passed to end simulcasting) to provide two services - Radio 210 FM and 210 Classic Gold Radio, today known as 2-Ten FM and Classic Gold 1431/1485.
Radio 210 claimed to be 'the only comprehensive travel service in the Thames Valley and North Hampshire'. It had news bulletins on the hour every hour and also regional news during certain points throughout the day. 2-Ten FM is now owned by GCap Media.
Many listeners now tune into other radio stations in the area, including BBC Radio Berkshire and West Berkshire's Kick FM as it offers a service similar to what 210 offered.
Slogans
Some of the more well-known slogans used on air were/are:
- Tune to 210!
- Closer to you, Radio 210!
- Sounds of your life.
- The sound of success.
- A Better Music Mix
- Today's Best Mix