BRIO
From Free net encyclopedia
BRIO is a toy company founded in Sweden. Founder Ivar Bengtsson was a basket maker who started to make toys in Osby, Scania, in southern Sweden. In 1908 Ivar's three sons took over and founded BRIO, which is an acronym for Bröderna ("brothers") Ivarsson [at] Osby. Today the toys are still made of wood and are manufactured in Osby, the village where it all began.
In 1984 the company started the BRIO Lekoseum, a toy museum featuring the company's products and those of other companies (such as Barbie dolls and Märklin model railways), at the headquarters in Osby. Children can play with many of the toys.
Products
Two of BRIO's better known products are:
- Their wooden toy trains. These are non-electrical and suitable for younger children. The cars connect with magnets and are easy to manipulate; they have, however, recently added battery powered and remote control wooden engines.
- BRIO licenses Thomas the Tank Engine wooden trains in some parts of Europe, but Learning Curve holds the Thomas license in the United States.
- Their BRIO-Mech construction kits. Long, thin wooden slats with evenly spaced holes are connected together with various fasteners made of colorful plastic. Young children can build sturdy and elaborate constructions.
The high quality woods used and Swedish factory make BRIO toys more expensive than other brands that use the same kind of track. However, they are all compatible with genuine BRIO and most children cannot distinguish BRIO from its competitors, such as Whittle Shortline.
External links
- BRIO corporate homepage (Links to BRIO Web sites in several countries and languages)
- BRIO toy museum
- Wooden Train Manufacturers (Links to other companies that make wooden trains that work with BRIO)