Country Style
From Free net encyclopedia
Country Style, formerly Country Style Donuts, is a chain of coffee shops in Ontario, serving donuts, soups, sandwiches, and coffee. It is known for the quality of its coffee and is the only Quick Service Restaurant (QSR) which grinds its coffee beans fresh for each pot of coffee.
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Organization
As of January 2006, there were 120 "traditional" locations in Ontario. There are also 257 "non-traditional" locations embedded in other stores such as gas stations and movie theatres. Over 70% of customer purchases in 2001 were coffee. In addition there are 29 Retail Bakery Stores operating under the Buns Master name. Buns Master Bakery Systems Inc. are a 100% owned subsidiary.
History
In mid-1990s, the Country Style logo changed to use a font similar to Palatino instead of its former handwriting font.
Country Style has been in business for over 40 years. By 2001, Country Style had been forced to close a quarter of its stores due to decreasing market share in an increasingly competitive Canadian market. Since then, it has opened many new stores and it currently ranks second behind Tim Hortons, Canada's largest coffee shop chain.
Advertising
Dozens of major prizes and millions of Country Style food prizes are available to be won each year with the "Every Coffee Wins" & "Turn up a Winner" promotion. Similar to Tim Hortons' "R-R-Roll Up the R-R-Rim to Win" promotion, you play by unrolling the rim of the coffee cup to possibly reveal a prize voucher. In April 2003, Country Style partnered with the "Make a Wish Foundation" as their Corporate Charity of choice. Since then Country Style and its franchisees have raised in excess of a quarter of a million dollars for the foundation.