Development communication
From Free net encyclopedia
Development communication is a branch of communication theory or practice that is concerned with applying insights from communication theory to address problems of development and modernization. The aim of development communication is to find strategies for mobilizing people and consequently resources, for developmental goals.
Currently four broad approaches are popular in the area of development communication:
- Diffusion of innovations theory
- Advocacy theories
- Participatory communication theories
- Social marketing theory
Internet
In the developing countries, the so called 3rd World, the mass media of communication have accepted as responsibility to provide space and time for developmental programming.