E-tailer

From Free net encyclopedia

An e-tailer is an online retailer who leverages the efficiency of the Internet to improve a customer's buying experience. Advantages of e-tailing over traditional retailing include 24/7 ordering availability, searchable product offerings, low overhead, unique and highly customizable sales promotions, and easily updated product descriptions.

There are two distinct types of e-tailers: Pure-play and mixed. Pure-play e-tailers operate entirely online, such as Overstock.com [1]. Mixed e-tailers (also known as "brick-and-click") use both the online and "brick-and-mortar" channels to increase their customer base. An example of a mixed channel e-tailer is Arkatents Outdoor Gear [2].