Futura (typeface)

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{{Infobox font | image = Image:Futura.png | style = Sans-serif | date = 1927 | creator = Paul Renner | foundry = Fundición Tipográfica Bauer | sample = Image:Futura sample.png |}} Futura is a typeface, the prototype of the family of geometric sans-serif typefaces. It was designed in 1927 by Paul Renner. As opposed to earlier sans-serif designs, the strokes appear to be even weight and geometric. This seems most visible in the almost perfectly round stroke of the O but Futura is actually slightly imperfect. It is often said that Futura was directly related to the Bauhaus. Renner himself was not associated with the Bauhaus although many of the modern principles taught at the Bauhaus are incorporated into the letterform design of Futura.

Futura was developed during a competitive period in the 1920s when various foundries were developing modern san serif type faces for various lead type setting technology. It would be followed by Gill Sans by U.K. Monotype designed by Eric Gill and Metro by U.S. Linotype designed by W. A. Dwiggins.

Futura was one of the most popular fonts in use in the 20th century, especially in the 1950s and 1960s, and is in use in the corporate design of Volkswagen to this day. Union Pacific first used it on their company logo in 1950, to this day. Also the former swiss Airline Swissair used it.

Futura remains an important typeface family and is used world wide on a daily basis for print and digital purposes as both a headline and text font.

Futura was director Stanley Kubrick's favorite font, specifically in its Extra Bold form, and used it for the promotional campaign of 2001: A Space Odyssey and Eyes Wide Shut, as well as the Kubrick Collection DVD boxset. Director Wes Anderson incorporated Futura as a motif in his film The Royal Tenenbaums, and used an outlined form for the title logo of The Life Aquatic with Steve Zissou, and is used in some form or another in his other films.de:Futura (Schriftart) hr:Futura ja:フーツラ pt:Futura