Jollibee
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current company_slogan = Langhap Sarap | foundation = 1975 in Quezon City, Philippines| location = Cubao | key_people = Tony Tan Caktiong, Founder, President & CEO
| industry = Restaurants | num_employees = unavailable | revenue = Template:ProfitPhP 15 Billion PHP (2005)| net_income = Template:ProfitPhP 1.43 Billion PHP (2005)| products = Fast food, including Champ, Yum Burger, Shanghai Rolls, french fries, and sundaes | homepage = www.jollibee.com.ph
}} Image:Jollibee.jpg Jollibee (Template:Pse) is a fast-food restaurant chain based in the Philippines. There are locations in 6 countries around the world, namely Philippines, United States, Hong Kong, Vietnam, Indonesia and Brunei. Jollibee is also the name of Jollibee's mascot, a big bee in a blazer, shirt and chef's hat. It is an american style fast-food restaurant that caters to the filipino taste. It specializes in chicken, burgers, and spaghetti.
It has 988 stores in the Philippines and 24 restaurants in 7 countries.
History
Mr. Tony Tan Caktiong and his family opened a Magnolia Ice cream parlor at Cubao in 1975. This is later to become the first Jollibee outlet. In 1978 Jollibee Foods Corporation was born and was incorporated as a 100% Filipino Company. They later expanded to serving sandwiches and spaghetti, and before long the hot meals were outselling the ice cream. The ice cream parlors were converted into dine-in, fast-food restaurants named "Jolly Bee".
Jollibee's dominance in the Philippine fast-food market is undeniable. As of 2001, Jollibee generated P15 billion in annual revenues, which is almost double that of its foreign rival McDonald's (P8 billion).
In line with the long-term goal to be the dominant food service leader in the Philippines, the company acquired Greenwich Pizza in 1994 enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry.
A year later the company acquired the franchise of Délifrance, an international food company. This further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.
In 2000, the company acquired Chowking. It solidified the company's position as the dominant leader and allowed it to have leadership in a major fast food market - the Oriental quick service restaurant segment.
In 2005, news sources said that Jollibee acquired Red Ribbon Bakeshop, another popular fast-food in the Philippines.
Products
Jollibee serves products such as fried chicken accompanied with rice or Filipino-style spaghetti, hamburgers with french fries and peach-mango pies. They also serve burger steak, Palabok fiesta and desserts.