Jonathan Ive

From Free net encyclopedia

{{Infobox_Celebrity | name = Jonathan Ive | image = Jonathanive.jpg | birth_date = February, 1967 | birth_place = London | death_date = | death_place = | occupation = Senior Vice President of Industrial Design for Apple Computer | salary = | networth =}} Jonathan P. Ive CBE (born February 1967 in London) is Senior Vice President of Industrial Design at Apple Computer. Ive is credited with designing the iMac, a key product in turning Apple's fortunes at a difficult time for the company and re-establishing its reputation for mold-breaking products.

Under Ive's direction, Macs have changed radically, becoming more stylish and functional than the Macs of the mid-1990s. His designs are a powerful symbol of the "new Apple." After replacing Gil Amelio in an executive coup, Steve Jobs has transformed the company, and nothing makes the change in Apple's attitude more apparent, or impresses it more into the public mind, than Ive's designs.

1 Beginnings
2 Career at Apple Computer
- 2.1 Phases
3 Recognition
4 Sources
5 External links

[edit]

Beginnings

Ive was born in London and studied art and design at Newcastle Polytechnic before setting up his own design house, Tangerine, where he designed everything from hair combs and ceramics to power tools and televisions. Apple was one of his clients, and was so impressed with his work that they hired him in 1992 to turn around their ailing design division in their Cupertino headquarters . Until 1996, when Steve Jobs returned to the company and soon became the interim CEO, Ive's influence at Apple was limited. Jobs recognized Ive's talent and chose him to lead the iMac project.

[edit]

Career at Apple Computer

Image:IMac Bondi Blue.jpg Image:IMac G4 sunflower8.png Image:Ipod 5th Generation white.jpg Since Steve Jobs returned to Apple Computer in 1997, Ive has headed the industrial design team that produces most of the companies' current hardware products. Ive's team designed the original iMac and its successors, the original iBook and its successors, the Power Mac starting with the Blue and White Power Mac G3, the Power Mac G4 Cube, the PowerBook starting with the Titanium PowerBook G4 (or possibly earlier), the eMac, the Mac mini, the Xserve and Xserve RAID as well as the iPod family, the AirPort base station family, and the Apple Cinema Display and some later Studio Displays. The team has also assisted in the design of some third-party Mac accessories such as the Harman Kardon Soundsticks speaker system.

[edit]

Phases

There have been distinct phases in Ive's designs for Apple. The first style appeared in 1998 with the release of the original iMac and was also evident in the clamshell iBook models, as well as the Blue and White Power Mac G3 and its accompanying line of Studio Displays. This design is characterized by translucent candy-coloured and milky white surfaces with soft, bulging shapes. Subdued vertical pinstripes show through the translucent faces of these Macs and displays. Printed on the back panel for ports and agency approval marks is a lenticular plaque that contains a wavy 3D pattern. Even the power cords are translucent, showing the twist of wires within.

The translucency and colours in this style were inspired by gumdrop candies. In fact, Ive visited confectionery companies for advice on replicating a gumdrop's visual effect, and his team developed novel techniques in order to build it. The candy colour on the first iMac model is called "Bondi blue", evoking the colour of the sea at beaches such as Sydney's Bondi Beach.

The "Bondi blue" iMac was replaced with five fruit colours in January 1999, "Blueberry" (a bright blue); "Grape" (purple); "Tangerine" (orange); "Lime" (green); and "Strawberry" (pinkish red). Two of these, "Tangerine" and "Blueberry", became the first colours for the iBook. Blueberry was also the color for the Blue and White Power Mac G3 and its displays. These candy colors started a fad in consumer goods where everything from clock radios to hamburger grillers had translucent bright plastic.

In late 1999, the fruit colours were joined by a quieter colour scheme called "Graphite", in which the coloured elements were replaced with a smokey grey and some of the white elements were made transparent. Graphite was the colour of the iMac Special Edition models and the first Power Mac G4. Next came "Ruby" (dark red), "Sage" (forrest green), "Indigo" (deep blue) and "Snow" (milky white) in 2000. The iBooks' colors were also updated: Blueberry was replaced with Indigo, Tangerine was replaced with Key Lime (an eye-popping neon green), and Graphite was added at the high end.

In 2001, two new color schemes were introduced: "Flower Power" and "Blue Dalmatian". "Flower Power" was white with flowers, and "Blue Dalmatian" was a blue not dissimilar to the original "Bondi blue", but with white spots. The "Snow" color scheme was also used on the second generation iBook.

Only the PowerBook G3 was uninfluenced by the translucent style (with the exception of a translucent bronze-colored keyboard on the Lombard and Pismo models), retaining its opaque black casing until it was replaced by the Titanium PowerBook G4 in 2001.

Ive's more recent product designs for Apple have shifted away from multicolored translucency and been split down the middle, with the consumer products moving toward a glossy white coloring and opaque finishes and the professional products gaining industrial brushed aluminium. The former soft, bulging shapes have been replaced by more streamlined, orthogonal, minimalist shapes.

It seems that the success and wide embrace of Apple's iPod has had a lasting effect on Ive and his design team. Some have noted the striking similarity of the iPod's design with the subsequent iMac G5 and Mac mini designs. Apple even promoted the release of the iMac G5 as coming "from the creators of iPod", and in the accompanying promotional photographs the products were shown next to each other in profile, highlighting the similarities in their design.

[edit]

Recognition

Critics regard Ive's work as being among the best in industrial design, and his team's products have repeatedly won awards such as the Industrial Designers Association of America's Industrial Design Excellence Award.

Ive was the winner of the Design Museum's inaugural Designer of the Year award in 2002, and won again in 2003. In 2004, he was a juror for the award.

Ive is known to be unselfish in how he is attributed: In interviews, for example, he always emphasises the teamwork that goes into the products for which he receives recognition and fame. In his spare time, Ive composes techno-pop music.

London's Sunday Times named Ive as one of Britain's most influential expatriates on 27 November 2005: "Ive may not be the richest or the most senior figure on the list, but he has certainly been one of the most influential... The man who designed the iPod and many more of Apple's most iconic products has shaken up both the music and the electronics industry." Ive was number three on a list of 25.

Ive was also listed in the 2006 New Years Honours list, receiving a CBE, for services to the design industry.

[edit]