KVWB

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KVWB (Channel 21 analog, 22 digital) is an affiliate of the WB Network serving the Las Vegas, Nevada market owned and operated by the Sinclair Broadcast Group.

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History

The station began its existence in the summer of 1984 as KRLR, a fully independent station broadcasting on UHF channel 21 and Prime Cable channel 2. It aired strictly music videos (billing itself as Vusic 21) for the first year or so. By 1987, KRLR became a regular independent station.

After the formation of the UPN television network, the station changed its call sign to KUPN in 1995 and affiliated with the UPN network. In 1997, the Sinclair Broadcast Group acquired KUPN and switched the station's affiliation to the WB Network on March 1, 1998. The call letters were changed to KVWB on May 27, 1998. After the acquisition of Prime Cable by Cox Communications, in 1999, the station moved on the cable dial to channel 12, replaced at channel 2 first temporarily by the TV Guide Channel, then by the City of Las Vegas' non-broadcast station KCLV.

The station used to broadcast a local newscast, combined with Sinclair Broadcast Group's own "News Central" national broadcast, at 10:00pm. The local news department is shared with co-owned independent station KFBT channel 33, which airs its News Central newscast at 7:00pm. The news department was shut down at the beginning of March. It has announced that it will begin a 10:00 pm news cast produced by KVBC, the local NBC affiliate. On Thursday, April 6, 2006, KVBC began their newscasts on the WB. It is known as "NEWS 3 on THE WB at 10".

KVWB will become an affiliate of My Network TV when that network launches in September. The future of the station's call letters though are in doubt.

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