Kit Kat

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A Kit Kat bar is a confection originally created by Rowntree Limited of York, England and now made by Nestlé, which acquired Rowntree in 1988. It consists of thick bars composed of three layers of creme-filled wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar one at a time.

1 History
2 Global confection
3 Kit Kat varieties
4 Ingredients
5 Trivia
6 Gallery
7 External links

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History

The traditional four finger version of this chocolate bar was originally launched in September 1935 in the UK as Rowntree's Chocolate Crisp (price: 2d). The two finger version was launched May 15, 1936. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and subsequently just Kit Kat after World War II. The name is believed to have come from the Kit-Cat Club, an 18th Century Whig literary club whose meeting place had such low ceilings that paintings hung inside needed to have sections snapped off. Such paintings were known as 'kit kats', as was a type of mutton pie after which the club might have been named.

The traditional bar has four fingers which each measure approximately 1cm by 12 cm. Kit Kat Chunky has one large finger approximately 2.5 cm wide and was introduced in 1999. Kit Kat bars contain varying numbers of fingers depending on the market, ranging from the half-finger sized Kit Kat Petit in Japan to the three-fingered variants in Arabia to the twelve-finger Kit Kat Tablet bars in France. Kit Kat bars are sold either individually or in bags, boxes or multipacks. In countries such as the UK and Canada, Nestlé also produces a Kit Kat ice cream.

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Global confection

The Kit Kat has been manufactured in a number of localised versions as well for overseas markets such as Canada, Germany, Japan, and Australia. Kit Kat bars available in the United States are manufactured under license by The Hershey Company, a Nestlé competitor.

The availability and popularity varies between countries. In the UK, Kit Kat is the number one brand both as a confectionery item and as a biscuit. In both the US and Canada, the Kit Kat is also extremely popular and is one of the top five candy bar brands. In recent years, Kit Kats have also become very popular in Japan, a phenomenon attributed to the coincidental similarity between the bar's name and the Japanese phrase kitto katsu, roughly translating as "I hope you succeed!" This has reportedly led to parents and children buying them for school examination days as a sort of good luck charm. [1]

The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury's newly formed Dairy Milk superbrand also contributed to sales of the Kit Kat decreasing considerably in its home market of the UK and threatening to dethrone it from its #1 position.[2][3] The solution adopted by Nestlé and others was to dramatically increase the number of new and unique variations of their confections and market them as limited or special editions whereby they would usually only be available for a few months at a time so as not to impact the sales of their permanent edition counterparts. [4] The strategy reversed the decline of the Kit Kat [5]and has been adopted worldwide by Nestlé, Hershey, Mars and others with similar success. [6][7] This has resulted in many new flavors and varieties of the Kit Kat and other confections appearing globally since then with the trend likely to continue.

Events in late 2005 may point to further changes ahead for the Kit Kat. Chris White, the managing director of Nestlé Rowntree abruptly left his job amid controversy that his marketing strategies may in fact have had a negative impact on Kit Kat and confection sales in the long term. [8] Also, a disagreement over pension fees has Nestlé Rowntree threatening to move all UK production of Kit Kats and Smarties to the Czech Republic.[9]

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Kit Kat varieties

Many varieties of Kit Kat have existed, either temporarily or permanently:

Standard finger bars: mini single fingers (petits or miniatures), two finger mini bars, four (or three) finger standard bars, bonus and "king size" bars (five to eight fingers):

Kit Kat Original — (different taste & texture in different countries)
Kit Kat Extra Creamy — US limited edition — Original with extra creamy milk chocolate
Kit Kat Dark Chocolate — UK, Canada, China permanent edition, Japan, US miniatures and limited edition
Kit Kat Fine Dark — Germany variant of Kit Kat Dark Chocolate
Kit Kat Dark Luxury — Malaysia limited edition
Kit Kat Bitter — Japan limited edition — bitter dark chocolate coating with 62% cocoa content
Kit Kat Mild Bitter — Japan limited edition
Kit Kat White Chocolate — UK, US, China permanent edition, Australia, Japan limited edition
Kit Kat White with Hokkaido Milk — Japan limited edition
Kit Kat White Bretagne — Japan limited edition — white chocolate coating made with Bretagne milk and cocoa butter from Ecuador
Kit Kat Milky White — Germany variant of Kit Kat White Chocolate
Kit Kat Mint — UK permanent edition, US limited edition.
Kit Kat Mint Chill — Australia limited edition — similar to Kit Kat Mint but meant to be eaten chilled
Kit Kat Midnight Mint — UK limited edition — dark chocolate version of Kit Kat Mint
Kit Kat Mint Rush — Australia limited edition — same as Kit Kat Midnight Mint
Kit Kat Apple — Japan — sold only in Nagano Prefecture
Kit Kat Banana — Japan, Canada limited edition
Kit Kat Cherry — US limited edition — "Valentine mini" bars with Cherry flavored white chocolate coating
Kit Kat Sakura (Cherry Blossom) — Japan limited edition
Kit Kat Double Berry — Japan limited edition — combo blueberry and strawberry flavored creme filling
Kit Kat Fruit Parfait — Japan limited edition
Kit Kat Grape — Japan limited edition — mini bars with grape flavored creme
Kit Kat Lemon Cheesecake — Japan, Malaysia limited edition
Kit Kat White Lemon and Yogurt — UK, Germany limited edition — nearly identical to Lemon Cheesecake Kit Kat
Kit Kat Luscious Lime — UK limited edition
Kit Kat Yubari Melon — Japan — melon flavored creme in the wafer
Kit Kat Hokkaido Yubari Melon — Japan — like above but also with creamy melon flavored coating instead of milk chocolate
Kit Kat Orange — UK permanent edition, US, Canada, Japan, Malaysia limited edition.
Kit Kat Blood Orange — UK, Germany limited edition
Kit Kat Orange & Creme — US limited edition — orange and creme flavored coating
Kit Kat Passion fruit — Japan limited edition
Kit Kat Pineapple — Japan limited edition
Kit Kat Summer Pine — South Africa limited edition version of Kit Kat Pineapple
Kit Kat Strawberry — Japan, Canada and UK limited edition
Kit Kat Strawberries & Cream — UK limited edition mini bar multipack
Kit Kat Ichigo (Strawberry) Milk — Japan limited edition — creamy strawberry milk coating and creme filling in the wafers
Kit Kat Tsubu² Strawberry — Japan limited edition — strawberry coating with freeze dried strawberry pieces and strawberry creme filling in the wafers
Kit Kat Azuki Bean, Green Tea, and Cream MULTI-FLAVOR (Kakigori) — Japan limited edition — sold ONLY at 7-Eleven
Kit Kat Café Latte with Hokkaido Milk — Japan
Kit Kat Cappuccino — Australia limited edition
Kit Kat Caramac — UK
Kit Kat Christmas pudding — UK limited edition mini bar multipack
Kit Kat White Winter zimt (cinnamon) — Germany limited edition
Kit Kat Coffee — US, Canada limited edition
Kit Kat Chocolatier Noir (Dark) — Japan limited edition — dark petits with almond creme filling and dusted dark cocoa powder on outside
Kit Kat Gold — Japan — petits with fudge like covering and dusted cocoa powder on outside
Kit Kat Matcha (Green tea) — Japan limited edition
Kit Kat Halloween — US limited edition — mini bars with orange colored white chocolate coating, chocolate wafers and chocolate creme filling
Kit Kat Noisette (Hazelnut) — Germany
Kit Kat Inside Out — US limited edition — White Chocolate outside, chocolate creme filling and chocolate wafers
Kit Kat Kir — Japan limited edition — dark petits with kir creme filling
Kit Kat White with Maple Syrup — Japan limited edition — White chocolate coating blended with Canadian (Quebec) maple syrup
Kit Kat MilkShake — US limited edition — extra creamy malt milk chocolate coating
Kit Kat Triple Chocolate — US limited edition — Milk Chocolate outside, chocolate creme filling and chocolate wafers
Kit Kat Vanilla — Canada and UK limited edition
Kit Kat Chocolatier Wine — Japan limited edition — petits with red wine colored white chocolate and wine flavored creme filling
Kit Kat Yoghurt — Japan limited edition mini bars
Kit Kat Carb Alternatives — US — low carb version with 50% less sugar carbs
Kit Kat Low Carb — UK

Image:KitKat chunky.jpg Large single finger Chunky bars

Kit Kat Chunky — UK, Canada, everywhere besides US & Japan
Kit Kat Big Kat — Japan & Hershey US version of Chunky
Kit Kat Big Kat White Chocolate — US limited edition
Kit Kat Big Break — UK — extra large Chunky bar
Kit Kat Chunky M.A.X. (Maximum Appetite Xcitement) — Canada — another extra large Chunky bar
Kit Kat Chunky White — hugely popular, limited or permanent edition in many different countries
Kit Kat Editions Red Berry — UK limited edition — Chunky with cranberry, strawberry and raspberry filling
Kit Kat Editions Mango and Passionfruit — UK limited edition— Chunky with mango and passionfruit filling
Kit Kat Orange Chunky — UK limited edition
Kit Kat Editions Seville Orange — UK limited edition — Chunky with seville orange filling
Kit Kat Chunky Caramel — Canada, Australia and UK
Kit Kat Editions Golden Caramel — UK — same as Chunky Caramel
Kit Kat Editions Caramel Dream — Germany — another Chunky Caramel
Kit Kat Peanut butter — UK, Canada, Europe, Australia — Chunky with peanut butter filling
Kit Kat Editions Tiramisu — UK
Kit Kat Extra Crispy — US — Chunky with a six layer wafer
Kit Kat Extra Crispy Triple Chocolate — US limited edition

Other Kit Kat forms and shapes

Kit Kat Choc'n'Go — France — box of individually wrapped fingers
Kit Kat Choc'n'Go Dark Choco — France limited edition — dark chocolate coating with carmelized cocoa pieces
Kit Kat Conversations — US limited edition — Valentine's Day minibars with imprinted messages (similar to Sweethearts)
Kit Kat Stick — Japan — box of individually wrapped long Kit Kat fingers
Kit Kat Stick Almond — Japan
Kit Kat Stick Half Bitter — Japan
Kit Kat Tablet — France — twelve finger family size bar
Kit Kat Temptations Caramel Fudge — Australia
Kit Kat Temptations Coconut Eclair — Australia
Kit Kat Temptations Hazelnut Praline — Australia
Kit Kat Crispy Sando (Sandwich) — Japan limited edition — indvidually wrapped long uncoated five layer chocolate creme filled wafers
Kit Kat Crispy Monogatari — Japan limited edition — newer version of Kit Kat Crispy Sando
Kit Kat Baby — Japan limited edition — small bag of round bite-size pieces
Kit Kat Ball — France — bag of round bite-size pieces
Kit Kat Bites — US, Malaysia — similar to Kit Kat ball
Kit Kat Pop Choc — UK, Germany — also identical to Kit Kat Ball
Kit Kat Kubes — UK — square-shaped miniature pieces
Kit Kat Cappuccino Kubes — UK limited edition
Kit Kat Mint Kubes — UK limited edition
Kit Kat Orange Kubes — UK limited edition

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Ingredients

Original Kit Kat ingredients, listed by decreasing weight:

UK: Milk chocolate (66%) (sugar, cocoa butter, cocoa mass, dried skimmed milk, whey powder, butterfat, vegetable fat, lactose, emulsifier (soya lecithin), flavouring), wheat flour, sugar, vegetable fat, cocoa mass, yeast, raising agent (sodium bicarbonate), salt, calcium sulfate, flavouring.

USA: sugar, wheat flour, cocoa butter, nonfat milk, chocolate, refined palm kernel oil, lactose, milk fat, soy lecithin, PGPR (emulsifier), yeast, artificial flavor, salt, sodium bicarbonate.

The difference in size, ingredients and texture of bars manufactured by Hershey and Nestlé can be noticed when one from each company is put side by side.

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Trivia

Kit Kat bars are manufactured in 12 countries: UK, USA, Canada, Australia, South Africa, Germany, Japan, China, Malaysia, India, and most recently Venezuela (2004) and Bulgaria (2005).

One of the ingredients used in the production of Kit Kat bars is, appropriately enough, other Kit Kat bars which were damaged during manufacturing. They are powdered, and used as filling.

After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea". During the Second World War, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan "what active people need". 'Kitty the Kat' arrived in the late 1940s to emphasise the "rich full cream milk" qualities of the bar and, thanks to contemporary improvements in production methods, also highlighted the new and improved 'snap' by responding to a biscuit being broken off screen. The first Kit Kat poster appeared in 1951, and the first colour TV advert appeared in 1969.

Since 1957, Nestlé's slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". However, in 1995, Nestlé sought to trademark the "Have a break" portion. After a ten year legal battle which was contested by rival Mars, the European Court of Justice ruled on July 7, 2005 to send the case back to the British Courts. [10] In the meantime, Nestlé UK changed the slogan in 2004 to "Make the most of your break". [11] The new slogan has not been embraced globally, however.

The traditional red wrapper of the original bar briefly became blue between 1945 - 1947. As a result of milk shortages after the end of World War II, the milk chocolate coating was suspended and a dark chocolate used instead during that period.

The Hershey Company's license to produce Kit Kat bars in the United States dates to 1969, when Hershey executed a licensing agreement for both the Kit Kat and the Rolo with Rowntree. Nestlé, which has a substantial presence in the US, had to honor the licensing agreement which allows Hershey to retain the Kit Kat / Rolo license so long as Hershey is not sold. This was a factor in Hershey's failed attempt to attract a serious buyer in 2002. [12] [13]

Hershey's Kit Kat packaging and advertising in the USA has differed from the branding used in every other country where the candy is sold although in 2002 Hershey Kit Kats finally started to adopt the slanted ellipse logo used worldwide by Nestlé.

In the USA the jingle currently used by Hershey for the Kit Kat bar is "Gimme a break, gimme a break, break me off a piece of that Kit Kat bar!" Several years ago it originally was "Gimme a break, gimme a break, gimme a break of that Kit Kat bar!"

It is common to find Kit Kats stocked in two different locations within many UK supermarkets. Four finger Kit Kats and Kit Kat Chunkies are stocked at the confectionery counter or aisle, whereas multipacks of two finger bars are usually found in the biscuit aisle, being perfect accompaniments for a cup of tea.

Specialist vehicles with snow chains and diesel heaters are used to ship Kit Kats from the Scunthorpe depot to Russia and the other cold regions during the winter.

UK Kit Kat stocks are stored in two large warehouses in York, which have a total floorspace of 186,500 square ft and a combined capacity of 37,500 pallets.

The Kit Kat Orange was the first flavor variant. It was introduced in the UK in 1996, followed in 1997 by the Kit Kat Dark and Kit Kat Mint. Today all three are available as permanent editions in the UK solely in two finger multipacks, although the Kit Kat Orange occasionally reappears as a limited edition standard four finger bar from time to time.

A three finger Kit Kat is produced for the Middle East, simply to match a denomination of the local currency and make the product a convenient, one-coin purchase.

A wide variety of promotional items exist, ranging from the obvious (such as mugs, pens, oven gloves and tea-towels) to the somewhat less obvious (such as Kit Kat coats for small dogs).

KitKash is one of the most recent Kit Kat promotions by Nestlé. Premiering in Australia and New Zealand in 2004, each Kit Kat wrapper contained a unique code inside. A winning code was potentially worth $20, $50, $100 or even $10,000. In 2005 the UK's KitKash involved registering an account on the KitKash website and accumulating the codes which each had a point value in order to buy, bid or win products on the site. In 2006 KitKash has been expanded in the UK to include KitKash points in many of Nestlé's other confections as well as spread to Germany (ChocoCash) and France (Kit Kat Kode). USA Kit Kats are also part of the action thanks to Hershey (WrapperCash).

In late 2004,Kit Kat started to sponsor York City F.C.'s Bootham Crescent and renamed the ground Kit Kat Crescent.

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Gallery

Original (USA)	Original (Spain)	Original (Japan)	Matcha (Green Tea) (Japan)
Apple (Japan)	Pineapple (Japan)	Summer Pine (Pineapple) (South Africa)	Double Berry (Japan)
Hokkaido Yubari Melon (Japan)	Yubari Melon (Japan)	Cafe Latte (Japan)	Banana (Japan)
Orange (Japan)	Ichigo Milk (Japan)	White with Hokkaido Milk (Japan)	Passion Fruit (Japan)
Noisette (Hazelnut) (Germany)	Fine Dark (Germany)	Milky White (Germany)	Caramac (UK)
Rich Golden Caramel (UK)	Mango & Passionfruit (UK)	Red Berry (UK)	Strawberries & Cream (UK)
Orange Kubes (UK)