Lowe's
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- "Lowes" redirects here. For other uses, see Lowes (disambiguation).
Lowe's Template:Nyse is a United States-based chain of home improvement and major appliance retail stores. Founded in 1946 in North Wilkesboro, North Carolina, the chain now operates (as of February 28, 2006) over 1,225 stores in all 50 states and is number 43 on the Fortune 500 list. The chain is based in Mooresville, North Carolina, which is about 30 minutes north of downtown Charlotte. It is now the second-largest hardware chain in the United States of America, after The Home Depot.In June 2005, Lowe's announced its interest into the Canadian Market. In March 2006, the company decided to open 10 stores by 2007, in the Greater Toronto Area.
Lowe's has attempted to position themselves as a more consumer-friendly alternative to their primary rival, The Home Depot. Many of their advertisements portray Lowe's as an unintimidating warehouse catering to consumers and contractors equally. Lowe's corporate culture is very customer-service oriented and the company makes a point to be welcoming and inviting to consumers.
Major sponsorships
Lowe's has purchased naming rights of Lowe's Motor Speedway (formerly Charlotte Motor Speedway) in Concord, North Carolina, which is home to several auto racing events annually. The corporation also sponsors NASCAR drivers Jimmie Johnson and Kyle Busch, both of whom drive for Hendrick Motorsports, as well as drivers in other racing series.