Lunch box

From Free net encyclopedia

Image:Harry S. Truman Lunch Box.jpg The lunch box, also referred to as a lunch pail or lunch kit, is a rigid container used for carrying food. The essential idea of a food container has been around for a very long time, but it wasn't until the 20th century that they became a staple of western youth, and in turn, a marketable product in the eyes of the manufacturers.

The lunch box is most often used by school children, to carry a prepared meal to school. The most common form resembles a small plastic briefcase, often printed with a colourful image that is frequently based children's television or films.

Technically speaking, lunch box manufacturers referred to lunch boxes, as we know them, by their actual name, lunch kits. A lunch kit is the actual "box." Most lunch kits also were paired with matching vacuum bottles, usually lithographed with the theme of the lunch kit. Pop culture has embraced the term lunch box, so this is what is generally used, and is totally acceptable.

1 History
2 Today
3 See also
4 External link

[edit]

History

Template:Wikify-date

The lunch box is a relatively new addition to American pop culture.

In 1950, Aladdin Industries created the first children's lunch box based on a television show, Hopalong Cassidy. The Hopalong Cassidy lunch kit, or "Hoppy," as it is also called, was Aladdin's "box" of gold. Debuting in time for back-to-school 1950, Hoppy would go on to sell 600,000 units in its first year alone, each at a modest $2.39 USD. Aladdin Industries moved to Nashville, Tennessee from its home in Chicago, and literally built their new headquarters with the Hoppy profits.

Children's lunch boxes were around before however. In 1935, Geuder, Paeschke and Frey produced the first licensed character lunch box, Mickey Mouse. This was not the lunch box that we came to know and recognize today however. It was basically a lithographed oval tin, with a pull-out tray inside. It had no vacuum bottle, but did have a handle. No sales figures are available as to how many units were sold.

While television was growing leaps and bounds during the 1950s, lunch box manufacturers now had something to sell to kids. Other manufacturers include ADCO Liberty, American Thermos (later King Seeley Thermos, or KST), Kruger Manufacturing Company, Landers, Frary and Clark (Universal), Okay Industries, and host of other producers through the 1980s.

Over the years, the lunch box has been manufactured using various materials. Originally all steel, the lunch box migrated to plastics over time. The first use of plastics accounted for the lunch box handle, but later spread to entire box, with the first molded plastic boxes produced during the 1960s. Vinyl lunch boxes debuted in 1959, which were geared more towards girls, with the "purse-like" feel to them, and with themes like Bobby Soxer, Ponytails, and Pen Pals. Not your standard Cowboy and Indian stuff.

During the 1960s, the lunch box basically stayed the same with few exceptions. The vacuum bottle steadily evolved during the course of the decade and into the 1970s. What was originally a steel vacuum bottle with glass liner, cork or rubber stopper, and bakelite cup became an all-plastic bottle, with insulated foam rather than glass. Aladdin did produce glass liners into the 1970s, but they were soon replaced with the basic plastic bottle that would endure until the demise of the lunch box at the end of the 1980s. 1950s bottles were works of art, but their 1980s distant cousins seemed nothing more than a required piece.

1972 is a key year in the history of American lunch boxes. So much is written about this year, but so little is actually known. This is an important year because this is the supposed year the steel lunch box died.

The story goes... In 1971-72, a concerned group of parents, mostly mothers, decided that metal lunch boxes could actually be used as weapons in school-yard brawls. Losing sleep over the fact that their son/daughter may be on the receiving end of a Bobby Sherman lunch box assault, these parents got petitions signed, and marched all the way up to the Florida State Legislature, and demanded "safety legislation" be passed. It eventually was passed, and other counties in Florida, and even other states adopted this legislation.

The migration to plastic was probably nearing anyway, and probably was as much a factor in the stoppage of metal lunch boxes as any law could have been. This is not to say that plastic quickly killed metal production. From the early plastic boxes in 1972, they stood in the shadow of metal boxes until 1987. 39% of all lunch box production from 1972-1987 was steel. If there were a law in place, it was badly enforced.

By the time the 1980s came, lunch box sales were still stronger, but they were waning. Many popular licenses were around during this time, including Pac-Man, GI Joe, Dukes of Hazzard, The A-Team, Strawberry Shortcake, Knight Rider, and many others. As the decade drew towards the end, lunch box manufacturers simply stopped producing new boxes for the back-to-school season. Generally, it's accepted that Rambo, produced by KST, was the last lunch box of the golden era (1950-1987) to be sold. Whether for financial or other reasons, the lunch box as we had grown to know and love was dead. Of course lunch box production didn't stop, but companies now moved to plastic and vinyl as a means of feeding the public.

[edit]

Today

Today, lunch box collecting is a serious business. Many lunch boxes, including those from the 1950s and 1960s sell for hundreds of dollars, some even into the thousands of dollars. In December of 2003, a mint Superman lunch box (Universal, 1954) was auctioned for $11,500.00 at MastroNet, Inc. auctions. With the 15% buyer's premium, the total price of this lunch box was $13,225.00.

In 2004, to boost the hobby even more, the Smithsonian Institution launched their "Taking America to Lunch" exhibit, which will be on display indefinitely at Smithsonian's American History Museum, as well as include a traveling exhibit with dozens of lunch boxes.

[edit]