MOS Burger
From Free net encyclopedia
company_slogan = Making people happy through food| foundation = Tokyo (1972) | location = Shinjuku, Tokyo | key_people = Atsushi Sakurada, President and CEO| num_employees = 461 (March, 2005) | industry = Foodservice | products = Fast food, Finance, Santiation | revenue = Yen 59,345 million (2005)| homepage = http://www.mos.co.jp/
}}
Image:Mos Burger.jpg Image:MOSsingapore.JPG
MOS Burger, from the initial letters of "Mountain Ocean Sun", is a fast-food restaurant chain that originated in Japan. It is now the second largest fast-food franchise in Japan after McDonald's, and owns numerous overseas outlets over East Asia, including Mainland China, Taiwan, Singapore, and Hawaii. It is also the name of the standard hamburger offered by the restaurant, being its first product when the restaurant was founded in 1972.
The publicly-traded company also runs 80^C stores, MOS's-C, MOTHER LEAF, Shanghalichiba, Mamedori, and Stefan GRILL outlets. The company had 1327 stores in 2005, down from 1458 in 2001.
MOS Burger offers a unique dining atmosphere and a wide variety of fast foods. The restaurant is particular about its interior decoration, notably the toilets. Beverages are served in transparent glasses instead of paperboard cups. Most of the products listed upon its menu, including hamburgers and french fries, are made with fresh ingredients after the customer has ordered. The prices are higher than McDonald's. The MOS Rice Burger, one type of special cuisine presented by MOS, is a kind of sandwich with flat buns of baked rice similar to yaki-onigiri instead of normal buns. New seasonal burgers are introduced every few months.
Contents |
Unique Burgers
MOS Rice Burger
The MOS Rice Burger uses a bun made of rice mixed with barley and millet.
Rice was first used as a bun in 1987, when the restaurant served the Tsukune Rice Burger, filled with ground chicken and daikon, and seasoned with soy sauce. The Tsukune Rice Burger is no longer on the menu.
The MOS Rice Burgers currently on the menu are: the 'kaisen kaki-age rice burger '(モスライスバーガー海鮮かきあげ - fresh seafoodshrimp fritter rice burger), the 'kin-pira rice burger' (モスライスバーガーきんぴら - fried burdock and carrot), and the 'buta shoga yaku rice burger' (モスライスバーガー豚しょうが焼 - grilled pork and ginger). There also used to be a 'yakiniku rice burger' (モスライスバーガー焼き肉 - grilled strips of beef).
Takumi Burger
In 2005, MOS Burger introduced the Takumi Burger, a 10-level burger with the most prestigious ingredients. This burger is on sale at a whooping 1000 yen, making it one of the most expensive burgers in a fast-food chain, easily surpassing Carl's Jr.'s Six Dollar Burger (in 2005's currency conversions).