Magic bullet

From Free net encyclopedia

Magic bullet has several meanings and uses:

  • The term is used by bacteriologist Paul Ehrlich to describe his sought-for goal: a specific cure for syphilis which would attack the syphilis spirochaete while having no effect whatsoever on human tissue. He also applied the term to the drug he developed circa 1910, Salvarsan (arsphenamine). Salvarsan was not truly the "magic bullet" for syphilis because of significant deleterious side effects. The phrase "magic bullet" has, however, become associated with Ehrlich and Salvarsan and is still used today to characterize wished-for drugs.
  • It is another term for the Hypodermic needle model, a theory in communication research which says all media audiences receive and process media messages in the same way.
  • A chopping machine called magic bullet is available through infomercials
  • Commercial, professional post-production digital video enhancement software called Magic Bullet Suite was created by Red Giant Software [1] and used by The Orphanage.

Compare: Silver bullet

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