R.C. Cola

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{{Infobox Beverage |name=R.C. Cola |image=Image:Rc29.jpg |type=Cola |manufacturer=Cott Beverages/
Cadbury-Schweppes |origin=Columbus, Georgia USA |introduced=1905 |discontinued= |related=Coca-Cola, Pepsi-Cola |variants= }} R.C. Cola (or Royal Crown Cola) is a cola soft drink developed in 1905 by Columbus, Georgia pharmacist Claude A. Hatcher.

1 History
2 Brand portfolio
3 See also
4 External links
5 References

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History

The first product in this "Royal Crown" line was "Chero-Cola", followed by Royal Crown Ginger Ale, Royal Crown Strawberry and Royal Crown Root Beer. The company was renamed Chero-Cola, and in 1928 called Nehi Corporation after its colored and flavored drinks.

In 1934 Chero-Cola was reformulated and re-released as Royal Crown Cola. In 1958, the company introduced the first diet cola, Diet Rite, and later the first caffeine free cola, "RC 100". In the mid-1990s, the company released Royal Crown Draft, billed as a "premium" cola and using pure cane sugar. Offered only in 12-ounce bottles, the cola's sales were disappointing and it was quickly discontinued with the exceptions of Australia and New Zealand. Philippe Bailly successfully introduced "Royal Crown Draft Cola" to the French marketplace in 1999. The company has also released Cherry R.C. a cherry flavored version of the R.C. soft drink to compete with Cherry Coke and Wild Cherry Pepsi.

In October 2000, Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple. Royal Crown operations were folded into Dr Pepper/Seven Up, Inc., a subsidiary of Cadbury Schweppes. In 2001, all international RC-branded business was sold to Cott Beverages of Mississauga, Ontario and is operated as Royal Crown Cola International. Operations in the United States, Canada, Mexico, Puerto Rico, and other U.S. territories are still handled by Dr. Pepper/Seven Up Inc.

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