Reality distortion field

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Reality distortion field (RDF) is both slang and computer industry jargon. The term was coined by Bud Tribble at Apple Computer in 1981 to describe company co-founder Steve Jobs' charisma and its effects on the developers working on the Mac project; by making them believe in what they were doing, insane amounts of work were put in to bring the project to fruition. Later, the term was used to refer to devoted Macintosh users and others. RDF is the idea that Steve Jobs is able to convince people to believe almost anything with a skillful mix of charisma, slight exaggeration, and clever marketing.

One particularly interesting effect of RDF is that it distorts an audience's sense of proportion or scale. Small advances are applauded as breakthroughs. Interesting developments become turning points, or huge leaps forward. The idea of RDF focuses less on outright deception and more on warping powers of judgment.

The term is sometimes extended to other managers and leaders in the high-tech industry, who try to convince their employees to become passionately committed to projects, sometimes without regard to the overall product or to competitive forces in the marketplace. In many instances, RDF is considered more self-delusional than effective.

See also

External links

es:Campo de distorsión de la realidad fr:champ de distorsion de la réalité he:שדה עיוות המציאות


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