Spiral dynamics

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Spiral dynamics is a book by Don Beck and Chris Cowan which is based on the theory of psychology professor Clare W. Graves. The book was targeted at a business management audience and is not a psychology book. However, many readers, including the American philosopher Ken Wilber, find the book's ideas to be compelling and important. "Spiral Dynamics" is a registered trademark of the National Values Center, Inc.

Contents

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Overview

Spiral Dynamics argues that human nature is not fixed: humans are able, when forced by circumstances, to adapt to their environment by constructing new, more complex, conceptual models of the world that allow them to handle the new problems. Each new model includes and extends all previous models. According to Beck and Cowan, these conceptual models are organized around so-called vMeme: systems of core values or collective intelligences, applicable to both individuals and entire cultures.

In Spiral Dynamics, the term "vMeme" refers to a core value system, acting as an organizing principle, which expresses itself through memes (self-propagating ideas, habits, or cultural practices). The prepended and superscripted letter v indicates these are not basic memes but value systems which include them.

I am not saying in this conception of adult behavior that one style of being, one form of human existence is inevitably and in all circumstances superior to or better than another form of human existence, another style of being. What I am saying is that when one form of being is more congruent with the realities of existence, then it is the better form of living for those realities. And what I am saying is that when one form of existence ceases to be functional for the realities of existence then some other form, either higher or lower in the hierarchy, is the better form of living. I do suggest, however, and this I deeply believe is so, that for the overall welfare of total man's existence in this world, over the long run of time, higher levels are better than lower levels and that the prime good of any society's governing figures should be to promote human movement up the levels of human existence.
— Dr. Clare W. Graves
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First tier vMemes

These vMeme levels are focused on different themes for existence, and include almost all of the worldviews, cultures, and mental attitudes up to today. New systems build on adaptations of previous levels and seek to solve problems created by living in those earlier ways. (Attaching concrete examples to these Levels of Psychological Existence is difficult and often misleading because (a) there can be multiple reasons for the same behavior and (b) centralization in a single level regarding all aspects of living is rare. These are ways of thinking about things, not types of people.)

  • Beige: Archaic-Instinctive — survivalistic/automatic/reflexological
    • From 100,000 BC on
    • "Express self to meet imperative physiological needs through instincts of Homo sapiens."
  • Purple: Animistic-Tribalistic Magical-Animistic
    • From 50,000 BC on
    • "Sacrifice to the ways of the elders and customs as one subsumed in group."
  • Red: Egocentric-Exploitive Power Gods/dominionist
    • From 7000 BC on
    • "Express self (impulsively) for what self desires without guilt and to avoid shame."
  • Blue: Absolutistic-Obedience Mythic Order — purposeful/authoritarian
    • From 3000 BC on
    • "Sacrifice self for reward to come through obedience to rightful authority in purposeful Way."
  • Orange: Multiplistic-Achievist Scientific/strategic
    • From 1700 AD on (as early as 600 AD according to Graves and Calhoun)
    • "Express self (calculatedly) to reach goals and objectives without rousing the ire of important others."
  • Green: Relativistic-Personalistic — communitarian/egalitarian
    • From 1850 AD on (surged in early 20th century)
    • "Sacrifice self interest now in order to gain acceptance and group harmony."
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Second tier vMemes

These are just emerging levels that gradually move away concentration on subsistence level concerns of the First Tier toward being level existence.

  • Yellow: Systemic-integrative
    • from 1950s on
    • "Express self for what self desires, but to avoid harm to others and so that all life, not just own life, will benefit."
  • Turquoise: Holistic
    • From 1970s on
    • A sacrifice self-interest system which is still forming
  • Coral
    • The open-ended theory suggests many more systems to come
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Pathologies

According to some theorists, including Don Beck and Ken Wilber, each vMeme has both healthy and unhealthy versions. The pathologies are sometimes referred to as being "mean" as in "Mean Green vMeme" (MGM) or "Mean Orange vMeme" (MOM) . As examples, the MOM includes the extremes of capitalism like exploitation, environmental devastation and a general lack of ethics and sensitivity, while the MGM includes performative contradictions like anti-hierarchy, anti-competition, etc.

One of the co-authors of Spiral Dynamics, Chris Cowan, disputes that any credible evidence exists for the existence of the "Mean Green vMeme" and that it is a misrepresentation of the theory. While he recognizes the problems mentioned above, Cowan argues that they exist in other value systems as well, such that attaching them only to the Green vMeme is too simplistic. He considers the term "mean" to be inappropriate and a theoretical distortion when questions of adaptation or maladaptation, congruence or ineffectiveness are more to the point. Psychopathology potentially exists at all levels and is a different dimension.

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Other Theoretical Elements

Clare Graves' original theory on which Spiral Dynamics is based was known as the "Emergent Cyclic Double-Helix Model of Adult Biopsychosocial Systems Development" or, more simply, the Levels of Existence Theory (ECLET). The colour system, closely corresponding in seemingly noncoincidental ways with colors on the "queen color scale" of Hermetic Kaballism, was added in the 1970's as a graphic element to decorate training materials used by Cowan and Beck. The term vMeme was introduced by Beck and Cowan in Spiral Dynamics where the color language replaced orignial Graves terminology. Graves had used letter pairs to refer to each level and had not considered any connection with memetics. Beck and Cowan emphasized 'change states' which are part of the Graves theory. They identify landmarks on the transformational path between the levels. Graves' original theory uses a double helix model to show the interrelatedness of an individual's perception of life conditions with their inner neuronal systems, producing a level of psychological existence. This double helix of two interacting forces is referred to as a spiral in 'Spiral Dynamics.

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Further Theoretical Development

Following the release of their book, Beck and Cowan taught this theory in two courses, SDI and SDII. They ceased their formal working relationship in 1999.

Beck became interested in Ken Wilber's integral theory and developed a branch of spiral dynamics that he calls Spiral Dynamics Integral. This version of the theory uses integral concepts such as the four quadrants. Beck is also associated with the spiritual teacher, Andrew Cohen.

Cowan does not subscribe to these developments and promotes a version of the theory which he describes as remaining more faithful to the original research of Clare Graves and extending from it. He continues to use the term 'Spiral Dynamics' to describe his work since he co-created it. With his partner, Natasha Todorovic, he has undertaken work in integrating Spiral Dynamics with NLP and other models, and in developing corporate strategy and practical applications.

Each of the external websites listed below promotes the organization of one of the rival co-authors.

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Bibliography

  • Spiral Dynamics: Mastering Values, Leadership, and Change, Don Beck and Christopher Cowan, 1996, ISBN 1557869405
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External links

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