The way it's meant to be played
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Image:Thewayitmenttobeplayed.jpg The way it's meant to be played is a program that helps game developers to optimize and incorporate exclusive features in their games and applications exclusively for NVIDIA's graphics cards. The deal also adds a splash screen to "the way it's meant to be played" games as well as branding within the game; this is widely considered as a promotion campaign for NVIDIA. This program was launched 2003 by NVIDIA, a graphics card producer.
ATI Technologies, a Canadian graphics card producer, has also launched a program called "get in the game", which serves the same purpose.
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