Todd Beamer
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Image:Toddbeamer.jpgImage:Let'sRoll.jpg Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was a victim of the September 11, 2001 attacks. He was a passenger aboard United Airlines Flight 93, and his last words "Let's roll" became a widespread catch phrase following the attacks.
Beamer, a native of Cranbury, New Jersey, was an account manager for the Oracle Corporation. He died at age 32 in the September 11, 2001 attacks on board United Airlines Flight 93. He is survived by his wife, Lisa Beamer, two sons, David and Drew, and a daughter, Morgan Kay, who was born on January 9, 2002 — nearly four months after her father's death.
Todd and other passengers had been in communication with people via in-plane and cell phones and learned that the World Trade Center had been destroyed using hijacked airplanes. He had been talking with Lisa D. Jefferson, a GTE Airfone operator located in the GTE service center in Oak Brook, Illinois, for about 13 minutes (Beamer had tried to call home from an in-plane phone, but reached an operator instead).
Though it was a widely-held belief that the passengers crashed the airliner in an attempt to save the lives of others on the ground, the 9/11 Commission's findings (based on the "black box" cockpit recording) were that the passengers on Flight 93 never succeeded in reaching the cockpit.
Todd's last words were, according to the 9/11 Commission, "roll it"—apparently referring to a serving-cart being used as a battering ram. Not to be confused with "let's roll", which Todd said during his phone conversation with operator Lisa D. Jefferson. "Let's roll" became a catchphrase symbolizing American determination, notably: Neil Young wrote a tribute song with that phrase as its title; and President George W. Bush in his State of the Union Address called it the new American creed. Florida State University's football coach, Bobby Bowden, drew both criticism and support for using the phrase as the team's motto for the 2002 season.
A post office in Cranbury, New Jersey, was named after him. There is also a high school (Todd Beamer High School) in Federal Way, WA, named after Beamer. Beamer attended Los Gatos High School, Wheaton Academy, DePaul University, California State University, Fresno and Wheaton College.
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Lisa Beamer
In 2003, Beamer's widow Lisa, along with co-author Ken Abraham, wrote a book about Todd and her attempts to deal with her grief over his death, Let's Roll!: Ordinary People, Extraordinary Courage <ref>Template:Cite book</ref>
Controversy
Lisa Beamer has been subject to some controversy in the years since her husband's death. She has been accused of trying to profit from her husband's death after it was learned that on December 4, 2001, she applied <ref>Template:Cite web</ref> for a trademark on the phrase "Let's Roll." The Todd M. Beamer Foundation has since licensed the use of the phrase to Wal-Mart, the Florida State football team, and others. <ref name="Reason">Template:Cite news</ref>
In addition to the controversy surrounding the trademark registration, the public financial records of the non-profit Todd M. Beamer Foundation (now known as Heroic Choices) <ref>Template:Cite web</ref> have come under scrutiny for taking in far more money than were delivered in services. According to Heroic Choices, from 2001 through 2004 the foundation used only 53% of its proceeds to fund its programs <ref> Template:Cite web</ref>, falling short of the Better Business Bureau's Standards for Charity Accountibility <ref>Template:Cite web</ref>, which state that program activity should account for at least 65% of charity expenses.