Utica Club
From Free net encyclopedia
Utica Club is a brand of naturally-aged pilsner beer from Utica, New York. Since 1888, Utica Club has been brewed at the West End Brewing Company (today the F.X. Matt Brewing Company). It was the first beer officially sold after Prohibition.
Utica Club's most famous campaign icons were a pair of talking beer steins, Schultz and Dooley, who appeared in several television commercials in the 1960s. Many Utica Club commercials depicted two people ending the argument abruptly on ordering a Utica Club beer, leading to the jingle "It's hard to argue over a Utica Club, 'cause they put too much love into it!" Today, Utica Club is still being manufactured, although it is a minor brand in comparison to F.X. Matt's line of Saranac beers.