Visiting card

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Image:VisitingCardJohannVanBeethoven.jpg Image:Visiting Card of Kaiser Wilhelm.jpg Visiting cards also known as calling cards first appeared in China in the 15th century, and in Europe in the 17th century. The footmen of aristocrats and of royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing the arrival of their owners.

Visiting cards became an indispensable tool of etiquette, with sophisticated rules governing their use. The essential convention was that one person would not expect to see another person in their own home (unless invited or introduced) without first leaving their visiting card with the person at their home. Upon leaving the card, they would not expect to be admitted at first, but might receive a card at their own home in response. This would serve as a signal that a personal visit and meeting at home would not be unwelcome. On the other hand, if no card was forthcoming in return, or if a card was sent in an envelope, a personal visit was thereby discouraged. As an adoption from French and English etiquette, visiting cards became common amongst the aristocracy of America and Europe. The whole procedure depended upon there being servants to open the door and receive the cards and it was, therefore, confined to the social classes which employed servants.

Some visiting cards included refined engraved ornaments and fantastic coats of arms. However, the standard form visiting card in the 19th century in the United Kingdom was a plain card with nothing more than the bearer's name on it. Sometimes the name of a gentleman's club might be added, but addresses were not otherwise included.

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