Men's Health Magazine
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Men's Health (MH), published by Rodale Press in Emmaus, Pennsylvania, United States, is the largest circulation men's lifestyle magazine in the world. It covers fitness, nutrition, sexuality, lifestyle and other aspects of men's life and health.
MH began in the United States in 1987 as an annual, before becoming a quarterly and then bi-monthly magazine, and is now published ten times a year. Its UK edition (with a separate editorial team) was launched in 1995, and it now publishes 33 editions worldwide, distributed to 40 countries. In the U.S., its 1.8m circulation (as of 2005) exceeds that of GQ and Esquire combined.
The content of the US version of Men's Health in the year 2000 was analysed in Stibbe (2004). The findings of this research suggested that Men's Health magazine at the time gave some useful health advice but included images of masculinity which were counterproductive for health promotion. In particular, the form of hegemonic masculinity promoted by the magazine had the potential to promote negative health behaviours such as excess alcohol consumption, excess meat consumption, reliance on convenience food, unsafe sex, and aggressive behavior. The scope of this study did not include how the content of the magazine has changed over time, or how the content of the UK version differs from the US version.
References
- Stibbe, Arran. (2004). “Health and the Social Construction of Masculinity in Men’s Health Magazine.” Men and Masculinities; 7 (1) July, pp. 31-51. - full text.