Thai Beverages
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Thai Beverages (ThaiBev) is a brewery set up as a joint-venture of Carlsberg and TCC Group of Thailand.
Contents |
Brief details
The joint-venture started in 1991 to brew Carlsberg beer in Thailand, and in 1994 the Chang brand was created. It managed to win 70% of market share in Thailand after a hard market fight with the previously biggest brand Singha.
In 2004 a deal was agreed for Chang to sponsor Everton of the English Premiership.
Beer
Image:ChangBeer.jpg ThaiBev brew Beer Chang, a lager. Chang is the Thai word for elephant, an animal that has cultural and historical significance to Thailand. The logo for Chang Beer features two elephants facing one other. Chang is brewed as Original for the domestic market at 5% abv; and as Imperial for the export market at 6.4% abv.
