Deep Ecology (company)
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Deep Ecology is a company started by Kenneth O'Keefe to pursue his passion to protect the ocean realm. Aside from turtle rescues, Deep Ecology conducted one Spotted Eagle Ray rescue and 13 'ghost net' (abandoned or lost fishing nets) recoveries, including two at 200 ft deep. Deep Ecology also conducted dozens of beach clean-ups and collected thousands of pounds of nets to construct a massive ghost net sculpture at the back of the store. This sculpture was used as an educational tool to show the immense waste that daily enters our oceans and needlessly kills untold amounts of marine life.