Gentlemen's Quarterly
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Image:HK987678.JPGImage:Nicholas Cage GQ.jpg Gentlemen's Quarterly, most often known simply as GQ, is a monthly men's magazine that focuses on men's fashion and style. It also features articles on food, movies, fitness, sex, music, toys, and books. It is generally perceived as more upscale than lad mags, such as Maxim or FHM. This perception is due to the fact that GQ aims towards an audience that is older and that has a higher income than most other men's magazines.
Gentlemen's Quarterly was launched in 1931 by Esquire as Apparel Arts, a fashion quarterly for men. The name was changed in 1957, and the magazine moved from quarterly to monthly publication in the 1970s, still concentrating on only fashion and style and attracting a primarily gay readership.
In 1983 editor Art Cooper changed the course of the magazine, introducing articles beyond fashion, targeting heterosexual and metrosexual men and establishing GQ as a general men's magazine in competition with Esquire.
GQ is published by Conde Nast Publications. As of December 31, 2003, GQ is ranked 114th in the world in circulation reaching 788,851 people (Adage.com).
The magazine name's abbreviation has also lent itself into an adjective term - GQ (somewhat datedly now) means a man who dresses and acts suavely.