Ad nauseam
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Template:Wiktionarypar Ad nauseam is a Latin term used to describe something that has been continuing "to the point of nausea." For example "This topic has been discussed ad nauseam": it has been discussed extensively and everyone has tired of it. It is a form of proof by assertion.
Argumentum ad nauseam or argument from repetition or Argumentum ad infinitum is the false proof of a statement by (prolonged) repetition, possibly by different people. This logical fallacy is commonly used as a form of rhetoric by politicians, and it is one of the mechanisms of reinforcing urban legends. In its extreme form, it can also be a form of brainwashing. In common usage the statement "A lie repeated often enough becomes the truth" is often used to allude to the same concept, which self referentially has been attributed diversely to Lenin, Goebbels, Hitler and Stalin among others, when little evidence can be found to support most of these historical figures having said this.
Modern politics is fraught with examples of argumentum ad nauseam, and wide acceptance of many policies and perspectives is driven in part by the endless repetition of slogans. The exercise of argumentum ad nauseam can be widely observed in the distribution of "talking points," which are collections of short phrases that are issued to members of modern political parties for recitation to achieve maximum message repetition.
This phrase is often misspelled "ad nauseum".
See also
da:Ad nauseam de:Ad nauseam el:Ad nauseam es:Ad nauseam fr:Argumentum ad nauseam he:אד נאוסאם lt:Argumentas iš kartojimo hu:Argumentum ad nauseam pt:Argumentum ad nauseam tr:Ad nauseam