CIMX-FM
From Free net encyclopedia
CIMX is the call sign of a radio station based in Windsor, Ontario, Canada. The station is commonly called 89X. It is located at 88.7 MHz on the FM dial. The station's slogan is "89X: Windsor/Detroit's Only New Rock Alternative," although fans of harder rock are unhappy with the amount of pop-crossover material on the station's playlist, and many listeners believe that blending in older rock tunes with new ones in addition to the existence of similar rock stations renders the slogan a hoax.
89X serves the Detroit metropolitan area, and has a big 100,000-watt signal which reaches most of southeastern Michigan and southwestern Ontario as well as the Toledo, Ohio, metro area and the western Lake Erie shoreline of Ohio. In fact, the station usually gets respectable ratings in Toledo, where it competes with local Cumulus-owned WRWK-FM 106.5 (The Zone) for the alternative audience. The Zone is Northwest Ohio's answer to 89X.
CIMX began life as CKWW-FM in July 1967, broadcasting an easy listening format. In 1970, the station changed its calls to CJOM and adopted a free-form progressive rock format which continued until the 1980s, when the format shifted to new wave and then top 40.
CJOM became CIMX in 1990. CIMX was first known as "The Mix" with an adult contemporary format, but DJ Greg St. James began playing modern rock on his afternoon show in 1991, and in May of that year, the modern rock format went full time and "89X" was born.
Every year, 89X has a big birthday bash in Detroit.
CIMX has been owned by Canada's CHUM Limited since 1985.