Department store

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A department store is a retail establishment which specializes in selling a wide range of products without a single predominant merchandise line. Department stores usually sell products including apparel, furniture, appliances, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewelry, toys, and sporting goods. Certain department stores are further classified as discount department stores. Discount department stores commonly have central customer checkout areas, generally in the front area of the store. Department stores are usually part of a retail chain of many stores situated around a country or several countries.

Contents

History

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Hudson's Bay Company in Canada was the first store to include departments; however, by modern standards, it would not be considered a department store because of the size and range of items that were stocked. The same may be said about Gostiny Dvor in St Petersburg, which opened in 1785 and should probably be regarded as the one of the first purposly-built shopping malls in the world, as it consisted of more than 100 shops covering an area of over 53,000 sq.m.

The first true department store was founded by Aristide Boucicaut in Paris. He founded Bon Marché in 1838, and by 1852 it offered a wide variety of goods in "departments" inside one building. Goods were sold at fixed prices, with guarantees allowing exchanges and refunds. By the end of the 19th century, Georges Dufayel, a French credit merchant, had served up to three million customers and was affiliated with La Samaritaine, a large French department store established in 1870 by a former Bon Marché executive.

In New York City in 1846, Alexander Turney Stewart established the "Marble Palace" on the east-Broadway, between Chambers and Reade streets. He offered European retail merchandise at fixed prices on a variety of dry goods, and advertised a policy of providing "free entrance" to all potential customers. Though it was clad in white marble to look like a Renaissance palazzo, the building's cast iron construction permitted large plate glass windows. In 1862 Stewart built a department store on a full city block at Broadway and 9th Street, opposite Grace Church, with eight floors and nineteen departments of dress goods and furnishing materials, carpets, glass and china, toys and sports equipment, ranged around a central glass-covered court. Within a couple of decades, New York's retail center had moved uptown, forming a stretch of retail shopping from "Marble Palace" that was called the "Ladies' Mile". In 1858 Rowland Hussey Macy founded Macy's as a dry goods store. Benjamin Altman and Lord & Taylor soon competed with Stewart as New York's first department stores, later followed by "McCreary's" and, in Brooklyn, "Abraham & Straus" (The Straus family would be in the management of both Macy's and A&S.

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Similar developments were under way in London (with Whiteleys) and in Paris (with La Samaritaine) and in Chicago, where department stores sprang up along State Street, notably Marshall Field and Company, which remains the second-largest store in the world (after Macy's). In 1877, Wanamaker's opened in Philadelphia. Philadelphia's John Wanamaker performed a 19th century redevelopment to the former Pennsylvania Railroad terminal in that city, and eventually opened a modern day department store in the building.

On March 1, 1869 Zion's Cooperative Mercantile Institution was opened in Salt Lake City as a new community store that became the first incorporated department store in America in 1870. A new 3-story brick and iron store was built in 1876, noted for its unique architecture and striped awnings. This store was replaced by an enclosed shopping center in 1973, and the new Zion department store preserved the gilt-edged ornate facade of the old store. In 1999 the May Department Stores bought a 14-store ZCMI chain and changed its name to "Meier & Frank", a May property with eight stores in Oregon and Washington.

In 1881, Joseph Lowthian Hudson opened a small men's clothing store in Detroit. After 10 years he had 8 stores in the midwest and was the most profitable clothing retailer in the country. In 1893 he began construction of the immense department store at Gratiot and Farmer streets in Detroit. The 25-story tower was added in 1928, and a 12-story addition in 1946, giving the entire complex 49 acres of floor space. In 1954 the company became a suburban shopping center pioneer when it built Northland 13 miles northwest of Detroit. In 1969 it merged with the Dayton Corporation to create Dayton-Hudson headquartered in Minneapolis. George Dayton had founded his Dayton's Daylight store in Minneapolis in 1902 and the AMC cooperative in 1912, built the Southdale Shopping Center in 1956, and started the Target discount store chain in 1962. The new corporation closed the flagship Hudson department store in downtown Detroit in 1983, but expanded its other retail operations. It acquired Mervyn's in 1978, Marshall Field's in 1990, and renamed itself the Target Corporation in 2000.

By 1890 a new world of retailing had been created as department stores had a clear market position as universal providers. General stores eventually became department stores as small towns became cities. The most prominent department stores emerged from small shops. The department store created several of North America's first large businesses. The department store is also largely responsible for the standard store design seen today, because of its size it required new building materials, glass technology and new heating, amongst other architectural innovations. The store layouts made shopping easier for consumers irrespective of their social or economic background. The department store also offered new customer services never before seen such as restaurants, restrooms, reading rooms, home delivery, wrapping services, store hours, new types of merchandise displays, and so forth.

Some department stores leased space to individual merchants, along the lines of the new change in late 17th-century London, but by 1900 the smaller companies were purchased or eventually replaced by the larger companies. In some ways they were very similar to our modern malls, where the property owner has no direct interest in the actual department store itself, other than to collect rent and provide utilities. Today only the most specialized departments are leased out. This could include photography and photo finishing, automotive services, or financial services. However this is rare, even a store's restaurant is usually run by the department store itself today.

Before the 1950s the department store held an eminent place in both Canada and Australia, during both the Great Depression and World War II. However, since then they have suffered from strong competition from specialist stores. Most recently the competition has intensified further with the advent of larger scale superstores (Jones et al. 1994; Merrilees and Miller 1997). However competition was not the only reason for the department stores weakening strength; the changing structure of cities also affected them as the compact and centralized 19th century city with its mass transit lines converging on the downtown, was a perfect environment for department store growth.

Discount store

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A discount store is a type of department store, which sell products at prices lower than those asked by traditional retail outlets. Most discount department stores offer wide assortments of goods; others specialize in such merchandise as jewelry, electronic equipment, or electrical appliances. Discount stores are not dollar stores, which sell goods at a dollar or less. Discount stores differ because they sell branded goods and prices vary widely between different products. Discount department stores are more popular in the United States than other countries. Following World War II, a number of retail establishments in the United States began to pursue a high-volume, low-profit strategy designed to attract price-conscious consumers.

During the period from the 1950s to the late 1980s discount stores were more popular than the average supermarket or department store. There were hundreds of discount stores in operation, with their most successful period occurring during the mid-1960s in the United States with discount store chains such as Zayre, Kuhn's-Big K (sold to Wal-Mart in 1981), GEM, TG&Y and Woolco (closed in 1983, part sold to Wal-Mart) amongst others. Currently, Wal-Mart, the largest retailer in the world, operates 1,353 discount stores in the United States; Target and Kmart are Wal-Mart's top competitors.

Countries

Australia

Although there were a number of depertment stores in Australia for much of the 20th Century, today Myer and David Jones, located nationally, are practically the national deparment stores duopoly in Australia. Other retails chain stores such as Target, Kmart and Big W also located nationally are considered to be Australia's bargain department stores. Most department stores in Australia have their own credit card companies, each having their own benefits while the bargain department stores do not have their own credit card rights.

China

Department stores first appeared in China at the beginning of the 20th Century, the concept said to be introduced by expatriate Chinese living in Australia. Before 1949, there were four main department stores in Shanghai: Wing On, Sincere, Sun Sun and Yat Sun; the first two still exist today.

During World War II patriotic sentiment in China had led to the formation of a number of department stores specializing in locally-made merchandise. This type of stores became the mainstay in China after the formation of the Communist state in 1949.

Both types of department stores have long had branches in Hong Kong; however Japanese department stores began to appear in the 1960s, and within a generation's time became the dominant force in the market. The Asian financial crisis of the late 1990s had resulted in the closures of some of these stores, but on the whole Hong Kong still has one of the world's most competitive retail markets.

El Salvador

  • Siman. The most important Department store Chain in Central America [1].
  • Carrion. [2]
  • Dorian's. Mexican Department stores present only in Mexico and El Salvador. [3]

United Kingdom

All the early department stores in London started out as small drapery stores which bought up neighbouring stores and increased their range of products.

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In Edinburgh, Jenners saw a similar development. It starting as a drapery store in 1838, which by 1890 had grown into Scotland's largest retail store by gobbling up all the small stores in the neighbourhood. In 1895, after a devastating fire, a new ultra-modern building opened, with lavish electrical lighting, hydraulic lifts and air conditioning. Four hours after the grand opening, 25,000 people had already visited the store.

In the UK the term "department store" still refers to the traditional, classic department store, which has a wide range of independent departments with their own staff and their own tills. Large discount stores with the tills located by the entrance are not regarded as department stores in the UK, although the owners may call them that.

United States

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In the United States, companies such as Macy's, Dillard's, Sears, and J.C. Penney are considered department stores, while retail brands such as Target, Kmart, and Wal-Mart are discount department stores. Stores that carry a general line of groceries and other product lines similar to those of department stores are considered warehouse clubs or supercenters. Warehouse clubs require a nominal annual membership fee, while supercenters do not. Costco, BJ's Wholesale Club, and Sam's Club are examples of warehouse clubs.

See also

References

  • Susan P Benson, Counter Cultures: Saleswomen, Managers, and Customers in American Department Stores, 1890-1940 (1988), ISBN 025206013X
  • Abelson, Elaine S. When Ladies Go A-Thieving: Middle Class Shoplifters in the Victorian Department Store. New York: Oxford University Press, 1989.
  • Barth, Gunther. "The Department Store ," in City People: The Rise of Modern City Culture in Nineteenth-Century America. New York: Oxford University Press, 1980.
  • Benson, Susan Porter. Counter Culture: Saleswomen, Managers and Customers in American Department Stores, 1890-1940. Urbana, IL: University of Illinois Press, 1988.
  • Ershkowicz, Herbert. John Wanamaker, Philadelphia Merchant. New York: DaCapo Press, 1999.
  • Gibbons, Herbert Adams. John Wanamaker. New York: Harper & Row, 1926.
  • Hendrickson, Robert. The Grand Emporiums: The Illustrated History of America's Great Department Stores. New York: Stein and Day, 1979.
  • Schlereth, Thomas J. Victorian America: Transformations in Everyday Life, 1876-1915. New York: HarperCollins, 1991.
  • Sobel, Robert The Entrepreneurs: Explorations Within the American Business Tradition (Weybright & Talley 1974), chapter 3, John Wanamaker: The Triumph of Content Over Form ISBN 0-679-40064-8.
  • Spang, Rebecca L. The Invention of the Restaurant: Paris and Modern Gastronomic Culture. Cambridge, Mass.: Harvard University Press, 2000. 325 p.

External links

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