Eenadu
From Free net encyclopedia
Eenadu (ఈనాడు), headquartered in Hyderabad, India, is the largest circulated Telugu news daily in the state of Andhra Pradesh. According to NRS (National Readership Studies) 2005 it has got a readership of 1,13,49,000 and is the third most read daily in India. Eenadu (meaning "Today" in Telugu) was founded by the Indian media baron Ramoji Rao in 1974. It has played a role in both crowning or dethroning governments in Andhra Pradesh. It has also successfully adapted the latest publishing and communication technologies into the Telugu language. Eenadu's rapid expansion enabled diversification of its portfolio by venturing into numerous other markets such as finance and chitfund (Margadarsi), foods (Priya Foods), film production (Usha Kiron Films), film distribution (Mayuri Films), and a group of television channels (ETV). All the businesses are organized under Ramoji Group.
History
Early days
As any other publication, Eenadu too did have its share of struggles. When launched in Vishakapatnam, it wasn't able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication ranked amongst other popular rival publications.
By 1975, Eenadu managed to achieve its target of becoming a daily publication. However, it was popular in regions and rivalry was still an issue. A period where the company needed vision to drive and expand it any further. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today.