Jeans
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Image:Jeans.jpg Image:Evisu pocket.jpg
Jeans are trousers made from denim. Originally work clothes, they became popular among teenagers starting in the 1950s. Historic brands include Levi's and Wrangler. Today Jeans are a very popular form of casual dress around the world and come in many styles and colors.
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History
The earliest known pre-cursor for jeans is the Indian export of a thick cotton cloth, in the 16th century, known as dungaree. Dyed in indigo, it was sold in the vicinity of the Dongarii Fort near Mumbai. Sailors cut it to suit them. [1]
Jeans were first created in Genoa, Italy when the city was an independent Republic and a naval power. The first were made for the Genoese Navy because it required all-purpose trousers for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck. These jeans would be laundered by dragging them in large mesh nets behind the ship, and the sea water would bleach them white. The first denim came from Nîmes, France, hence de Nimes, the name of the fabric. The French word for these trousers was anchored around their word for Genoa. The French bleu de Gênes, from the Italian blu di genova, literally the "blue of Genoa" dye of their fabric, is the root of the names for these trousers, "jeans" and "blue jeans", today.
Circa 1872, jeans made a formal arrival in America. Levi Strauss was a Bavarian dry goods merchant living in San Francisco. One of Levi's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co wholesale house. After one of Jacob's customers kept purchasing cloth to reinforce torn trousers, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Jacobs did not have the required money to purchase a patent, so he wrote to Levi suggesting that they both go into business together. After Strauss accepted Davis's offer, on May 20, 1873, the two men received patent #139,121, a patent for an "Improvement in Fastening Pocket-Openings", from the United States Patent and Trademark Office, and the blue jean, as we know it today, was born.
Jeans in popular culture
Blue jeans
Template:Advert Template:Not verified Initially blue jeans were simply sturdy trousers worn by workers. In the United States during the 1950s, wearing of blue jeans by teenagers and young adults became symbolic of mild protest against conformity. This was considered by some adults as disruptive; for example, some movie theaters and restaurants refused to admit patrons who wore blue jeans. During the 1960s the wearing of blue jeans became more acceptable and by the 1970s had become a general fashion in the United States, at least for informal wear. Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are now a wardrobe staple, with the average American owning 7 pairs.
Levi's are known for their rugged construction, personal "shrink-to-fit", and versatility. Originally worn by miners, farmers, and cowboys, Levis are worn and seen in all walks of life. Levis were originally produced in only three sizes, and the wearer would jump into a body of water -- from a creek to a pond to a horse trough, to shrink them to fit. Today, Levis are available in a variety of styles, from tight to loose fit, and are sold either pre-washed or shrink-to-fit.
Outside of the United States, particularly in Russian popular culture, blue jeans were and are fashionable, symbolizing American culture and the good life. Being imported American products, especially in the case of the Soviet Union which restricted hard currency imports, they were somewhat expensive. In Chinese, jeans are known as niuzaiku (SC: 牛仔裤), literally, "cowboy pants" (trousers), indicating their association with the American West, cowboy culture, and outdoors work.
Fits
Fits of jeans are determined by current styles, sex and by the manufacturer. Here are just some of the fits of the past and present:
- Ankle
- Loose
- Straight
- Boot Cut
- Baggy
- Slim Fit
- Boy Cut
- Bell Bottom/Flare
- Saggy
- Carpenter
- Original
- Classic
- Skinny Leg
Rises in jeans (the distance from the crotch to the waistband) range from high-waisted to superlow-rise. See Lowrise jeans.
Types
Besides trousers, denim can also be made into:
Law
On 10 February 1999 the Italian Supreme Court of Appeal in Rome overturned a rape conviction, stating that jeans are unable to be removed without the wearer's consent. Therefore, they ruled, the supposed victim must have been an active participant in the act. [2] This last verdict, however, was also overturned, on 28 November 2001 by the Italian Supreme Court of Cassation, which finally established that wearing jeans does not exclude rape. [3]
See also
External links
- AG Jeans
- MR Jeans
- Levis Strauss
- How Jeans Are Made
- The history of Indigo Dyeing
- Wrangler
- Levis Strauss Anniversary Pageda:Jeans
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