Swing voter
From Free net encyclopedia
A swing voter or floating voter is a voter who may not be affiliated with a particular political party (independents) or who will vote across party lines. Examples include "Reagan Democrats" who voted for Ronald Reagan in the 1980s, or the "Clinton Conservatives," Republicans who voted for Bill Clinton.
While the swing voter is ostensibly the target of most political activity during elections, in countries without compulsory voting the political parties know that the shift from one party to another is dependent only to a small extent on swing voters. Much more important than the swing voter is the ability of one party in comparison to another in getting out its core support. As people become disillusioned with their favoured party, they are more likely to abstain than switch.
However, in the 24 countries with compulsory voting, voter turnout is often already very close to 100%, so if the major parties are roughly balanced in popularity, swing voters can have a marked influence on the outcome.
The 2004 US presidential election was notable for the extent to which the Bush campaign was successful in getting out its vote. Republican strategists argued that it would be a mistake to play for the centre ground, i.e. swing voters, and that they needed to put all their effort into energising their natural support.